{"id":26818,"date":"2018-06-07T10:19:49","date_gmt":"2018-06-07T10:19:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/leader-price-too-turns-away-hard-discount\/"},"modified":"2018-06-07T10:19:49","modified_gmt":"2018-06-07T10:19:49","slug":"leader-price-too-turns-away-hard-discount","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/leader-price-too-turns-away-hard-discount\/","title":{"rendered":"Ook Leader Price breekt met &#039;hard discount&#039;"},"content":{"rendered":"<p><strong>Leader Price<\/strong>, de \u2018hard discount\u2019-dochter van de Franse <strong>Groupe Casino<\/strong>, verandert het geweer van schouder. \u201cVandaag volstaan lage prijzen niet meer. De discount van de oude stempel verdwijnt\u201d, hebben ze nu ook in Frankrijk begrepen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>15 \u00e0 20% meer omzet<\/h2>\n<p>Ooit was Leader Price \u2011 de naam zegt het zelf \u2011 d\u00e9 prijsleider in het Franse distributielandschap. Dat was althans de bedoeling, maar de komst van Aldi en Lidl zorgde voor zware concurrentie. Dat diezelfde \u2018hard discounters\u2019 wereldwijd al enkele jaren \u2011 met succes \u2011 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-plant-grootste-investering-ooit\" target=\"_blank\" rel=\"noopener\">bezig zijn met een &#8216;make-over&#8217;<\/a> en een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-positioneert-zich-als-versdiscounter-voor-gezinnen\" target=\"_blank\" rel=\"noopener\">upgrade van zowel hun aanbod als hun winkels<\/a>, heeft de Fransen nu ook aangezet om hun businessmodel te veranderen.<\/p>\n<p>\u00a0<\/p>\n<p>\u201c<a href=\"https:\/\/www.groupe-casino.fr\/fr\/wp-content\/uploads\/sites\/5\/2018\/06\/Dossier-de-presse-Leader-Price-Next.pdf\" target=\"_blank\" rel=\"noopener\">Tout le plaisir est pour vous<\/a>.\u201d Dat is de alleszeggende baseline van het nieuwe winkelformat. Klanten krijgen een beter ingerichte winkel, meer bio en lokale producten in het aanbod, een volledig herdachte wijnkelder en een groter versaanbod, onder meer vis. \u201cWij hebben diepgaande consumentenenqu\u00eates uitgevoerd en dit concept beantwoordt aan een globale trend: vandaag volstaan lage prijzen niet meer. De discount van de oude stempel verdwijnt&#8221;, zegt topvrouw Tina Schuler.<\/p>\n<p>\u00a0<\/p>\n<p>Leader Price heeft het nieuwe concept sinds oktober 2017 uitgetest in twee winkels. Met succes: \u201cDe omzet bleek gestegen met 15 \u00e0 20%.\u201d Voor de directie het sein om de \u2018upgrade\u2019 over heel Frankrijk uit te rollen. Tegen eind dit jaar moeten al 120 van de 800 winkels zijn omgebouwd.<\/p>\n<p>\u00a0<\/p>\n<p>De keten telt in ons land negen vestigingen, allemaal in Walloni\u00eb. Of die ook een \u2018upgrade\u2019 ondergaan en, zo ja, wanneer, is nog niet bekend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leader Price, de \u2018hard discount\u2019-dochter van de Franse Groupe Casino, verandert het geweer van schouder. \u201cVandaag volstaan lage prijzen niet meer. De discount van de oude stempel verdwijnt\u201d, hebben ze nu ook in Frankrijk begrepen. \u00a0 15 \u00e0 20% meer omzet Ooit was Leader Price \u2011 de naam zegt het zelf \u2011 d\u00e9 prijsleider in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ook Leader Price breekt met &#039;hard discount&#039; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Leader Price, de \u2018hard discount\u2019-dochter van de Franse Groupe Casino, verandert het geweer van schouder. 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