{"id":26865,"date":"2018-06-11T10:11:47","date_gmt":"2018-06-11T10:11:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/coolblue-closes-hundreds-web-shops\/"},"modified":"2018-06-11T10:11:47","modified_gmt":"2018-06-11T10:11:47","slug":"coolblue-closes-hundreds-web-shops","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/coolblue-closes-hundreds-web-shops\/","title":{"rendered":"Coolblue sluit honderden webshops"},"content":{"rendered":"

Webshopgroep Coolblue<\/strong> gaat een eind maken aan zijn honderden afzonderlijke webshops (denk aan smartphonestore.nl of pdashop.be). In de plaats daarvan wordt alles gecentraliseerd op de Coolblue-pagina, waardoor een uitbreiding naar andere talen en landen veel sneller zou kunnen gebeuren.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Voorloper van geografische expansie?<\/h2>\n

Onze voorbeelden uit de intro zijn ingelijfd bij coolblue.nl\/.be en heten voortaan coolblue.nl\/mobiele-telefonie en coolblue.be\/nl\/mobiele-telefonie. De omzetting moet het voor klanten veel makkelijker maken om de juiste producten te vinden, klinkt het in Rotterdam. Zij moeten nu nog enkel “Coolblue” onthouden in plaats van de honderden verschillende -stores, -shops en -winkels van tevoren. Bovendien is de webshop nu makkelijker te vinden via Google.\u00a0<\/p>\n

\u00a0<\/p>\n

Ook voor Coolblue zelf biedt de nieuwe structuur tal van voordelen: zo kan het bedrijf op deze manier makkelijker marketingcampagnes opzetten over de (voormalige) webshopgrenzen heen. \u201cHet overgaan naar \u00e9\u00e9n domein was best spannend. De commerci\u00eble consequenties zijn gigantisch groot<\/a>: nu kunnen we sneller gaan automatiseren en doorontwikkelen. Ik kijk ernaar uit om de vele mogelijkheden verder te gaan uitbouwen,\u201d aldus topman Pieter Zwart.<\/p>\n

\u00a0<\/p>\n

Ook opmerkelijk: Coolblue hint in het persbericht voor het eerst duidelijk naar verdere internationale expansie. “Bovendien wordt het (…) gemakkelijker om de website te vertalen”, klinkt het. Momenteel is Coolblue enkel beschikbaar in het Nederlands (Nederland en Belgi\u00eb) en het Frans (Belgi\u00eb).\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Webshopgroep Coolblue gaat een eind maken aan zijn honderden afzonderlijke webshops (denk aan smartphonestore.nl of pdashop.be). In de plaats daarvan wordt alles gecentraliseerd op de Coolblue-pagina, waardoor een uitbreiding naar andere talen en landen veel sneller zou kunnen gebeuren. \u00a0 Voorloper van geografische expansie? Onze voorbeelden uit de intro zijn ingelijfd bij coolblue.nl\/.be en heten […]<\/p>\n","protected":false},"author":1,"featured_media":26863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"\nCoolblue sluit honderden webshops - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Webshopgroep Coolblue gaat een eind maken aan zijn honderden afzonderlijke webshops (denk aan smartphonestore.nl of pdashop.be). 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