{"id":27022,"date":"2018-06-19T07:53:57","date_gmt":"2018-06-19T07:53:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-marque-de-lait-joyvalle-integree-a-campina\/"},"modified":"2018-06-19T07:53:57","modified_gmt":"2018-06-19T07:53:57","slug":"la-marque-de-lait-joyvalle-integree-a-campina","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-marque-de-lait-joyvalle-integree-a-campina\/","title":{"rendered":"Melkmerk Joyvalle gaat op in Campina"},"content":{"rendered":"<p>Zuivelproducent <strong>FrieslandCampina<\/strong> wil de focus voortaan op \u00e9\u00e9n sterk melkmerk leggen: Joyvalle wordt ge\u00efntegreerd onder de Campina-paraplu.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Nieuwe verpakkingen<\/h2>\n<p>Met een duidelijk en onderscheidend melkassortiment wil FrieslandCampina meer waarde bieden aan de consumenten en de retailers. Vanuit deze overweging opteert het zuivelbedrijf voor \u00e9\u00e9n sterk merk dat het ten volle kan ondersteunen, luidt het in een persbericht. Dat merk is Campina. Voortaan zal het Campina-logo dan ook op de Joyvalle verpakkingen staan. De wijziging wordt tussen juni en september gecommuniceerd op de verpakkingen. Vanaf september staan de nieuwe CampinaJoyvalle-verpakkingen op het winkelschap.<\/p>\n<p>\u00a0<\/p>\n<p>Deze briks zullen de pluspunten van Campina en Joyvalle combineren, klinkt het: Campina staat voor Belgische weidemelk, duurzame landbouw en een faire melkprijs voor de boer. Joyvalle staat dan weer voor AA-melk met vitamine D-verrijking. In de praktijk is dat AA-label overigens zijn relevantie al een tijdje kwijt, omdat zo goed als alle melkbedrijven vandaag voldoen aan de kwaliteitsvereisten.<\/p>\n<p>\u00a0<\/p>\n<p>FrieslandCampina heeft in Belgi\u00eb vestigingen in Aalter, Bornem, Bree, Destelbergen, Genk en Lummen. In totaal werken er 1.500 personen. In 2017 bedroeg de omzet 984 miljoen euro.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zuivelproducent FrieslandCampina wil de focus voortaan op \u00e9\u00e9n sterk melkmerk leggen: Joyvalle wordt ge\u00efntegreerd onder de Campina-paraplu. \u00a0 Nieuwe verpakkingen Met een duidelijk en onderscheidend melkassortiment wil FrieslandCampina meer waarde bieden aan de consumenten en de retailers. Vanuit deze overweging opteert het zuivelbedrijf voor \u00e9\u00e9n sterk merk dat het ten volle kan ondersteunen, luidt het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Melkmerk Joyvalle gaat op in Campina - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zuivelproducent FrieslandCampina wil de focus voortaan op \u00e9\u00e9n sterk melkmerk leggen. 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