{"id":27235,"date":"2018-07-02T13:29:55","date_gmt":"2018-07-02T13:29:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/toys-r-us-closes-american-stores-amidst-reboot-hopes\/"},"modified":"2018-07-02T13:29:55","modified_gmt":"2018-07-02T13:29:55","slug":"toys-r-us-closes-american-stores-amidst-reboot-hopes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/toys-r-us-closes-american-stores-amidst-reboot-hopes\/","title":{"rendered":"Toch nog een tweede leven voor Toys &quot;R&quot; Us?"},"content":{"rendered":"<p>Het doek is finaal gevallen over <strong>Toys &#8220;R&#8221; Us<\/strong> in de Verenigde Staten: alle winkels zijn er dicht en\u00a030.000 medewerkers staan op straat. Toch hoopt de beroemde speelgoedketen nog op een toekomst.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Ex-CEO werkt aan relanceplan<\/h2>\n<p>Afgelopen vrijdag hebben <a href=\"https:\/\/www.cnbc.com\/2018\/06\/29\/toys-r-us-closes-its-doors-on-friday-leaving-beind-nostalgia-anger-a.html\" target=\"_blank\" rel=\"noopener\">de laatste winkels van Toys &#8220;R&#8221; Us de deuren gesloten<\/a> in de Verenigde Staten. Daarmee kwam een einde aan de bekende speelgoedketen, die in september vorig jaar het faillissement aanvroeg. De retailer had toen voor liefst 4,9 miljard dollar (zo\u2019n 4,2 miljard euro) aan schulden. Toch gelooft voormalig CEO\u00a0Gerald Storch\u00a0nog in een\u00a0redding: de topman zou aan een plan werken om Toys &#8220;R&#8221; Us weer tot leven te brengen. Waarschijnlijker is echter dat iemand de intellectuele eigendomsrechten op het merk koopt en\u00a0hergebruikt. De failliete retailer heeft nog tot begin augustus de tijd om een koper te vinden voor de merkrechten.<\/p>\n<p>\u00a0<\/p>\n<p>Ondertussen wordt vooral druk gespeculeerd over de potenti\u00eble kopers van de Toys &#8220;R&#8221; Us-naam. Wordt het <strong>Amazon<\/strong>, dat de keten zo het digitale tijdperk in kan transporteren? Zullen handige ondernemers louter pop-ups van het merk openen naar het speelgoedseizoen aan het einde van het jaar toe?\u00a0Of zou een traditionele warenhuisketen, zoals <strong>Target<\/strong>, shop-in-shops openen in haar winkels onder de Toys &#8220;R&#8221; Us-vlag? Oprichter Charles Lazarus\u00a0zal het in ieder geval niet meer meemaken: in maart ging hij samen met zijn keten ten onder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het doek is finaal gevallen over Toys &#8220;R&#8221; Us in de Verenigde Staten: alle winkels zijn er dicht en\u00a030.000 medewerkers staan op straat. Toch hoopt de beroemde speelgoedketen nog op een toekomst. \u00a0 Ex-CEO werkt aan relanceplan Afgelopen vrijdag hebben de laatste winkels van Toys &#8220;R&#8221; Us de deuren gesloten in de Verenigde Staten. Daarmee [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toch nog een tweede leven voor Toys &quot;R&quot; Us? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het doek is finaal gevallen over Toys &quot;R&quot; Us in de Verenigde Staten: 30.000 medewerkers staan op straat. 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