{"id":2738,"date":"2013-02-27T13:42:04","date_gmt":"2013-02-27T13:42:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/maes-wil-wijndrinkers-veroveren-met-citroenbier\/"},"modified":"2013-02-27T13:42:04","modified_gmt":"2013-02-27T13:42:04","slug":"maes-wil-wijndrinkers-veroveren-met-citroenbier","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/maes-wil-wijndrinkers-veroveren-met-citroenbier\/","title":{"rendered":"Maes wil wijndrinkers veroveren met citroenbier"},"content":{"rendered":"<h2>Radler: drank voor de wielertoerist<\/h2>\n<p>Radler is de algemeen gebruikte term voor een gemengde drank die voor de helft uit bier en voor de helft uit (citroen)limonade bestaat. De Duitse naam, die letterlijk wielertoerist betekent, zegt volgens Maes echter ook exact wat de doelgroep van het bier is: sportievelingen die na hun inspanning verfrissing zoeken. Daarenboven mikt Maes Radler ook op zogenaamde \u2018gemengde groepen\u2019 van mannen en vrouwen, die als ze samen op caf\u00e9 gaan vaak hetzelfde willen drinken en dan nooit bij gewone pils zouden uitkomen.<\/p>\n<p>\u00a0<\/p>\n<p>Om Radler duidelijk herkenbaar in de horeca te lanceren, zal het er enkel worden verdeeld in typische flesjes en dus niet op vaten. In de retail zullen naast de flesjes niettemin ook 33cl-flesjes verkrijgbaar zijn, aan een prijs die tien procent boven de prijs van &#8216;gewone&#8217; Maes zou moeten liggen.<\/p>\n<p>\u00a0<\/p>\n<p>Hoewel Maes met zijn nieuwe Radler niet specifiek op vrouwen zegt te mikken, benadrukt marketingverantwoordelijke Lies Eeckman toch ook de lage caloriewaarde: &#8220;Minder dan cola, zelfs drie keer minder dan witte wijn&#8221;. Wat mannen betreft, hoopt de Belgische brouwer dan weer op sportievelingen en zomerse barbecuefanaten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Radler: drank voor de wielertoerist Radler is de algemeen gebruikte term voor een gemengde drank die voor de helft uit bier en voor de helft uit (citroen)limonade bestaat. De Duitse naam, die letterlijk wielertoerist betekent, zegt volgens Maes echter ook exact wat de doelgroep van het bier is: sportievelingen die na hun inspanning verfrissing zoeken. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maes wil wijndrinkers veroveren met citroenbier - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/maes-wil-wijndrinkers-veroveren-met-citroenbier\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maes wil wijndrinkers veroveren met citroenbier - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Radler: drank voor de wielertoerist Radler is de algemeen gebruikte term voor een gemengde drank die voor de helft uit bier en voor de helft uit (citroen)limonade bestaat. De Duitse naam, die letterlijk wielertoerist betekent, zegt volgens Maes echter ook exact wat de doelgroep van het bier is: sportievelingen die na hun inspanning verfrissing zoeken. 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