{"id":27509,"date":"2018-07-25T08:39:33","date_gmt":"2018-07-25T08:39:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/coolblue-launches-english-website\/"},"modified":"2018-07-25T08:39:33","modified_gmt":"2018-07-25T08:39:33","slug":"coolblue-launches-english-website","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/coolblue-launches-english-website\/","title":{"rendered":"Coolblue is er voortaan ook in het Engels"},"content":{"rendered":"<p>Elektronicaretailer <strong>Coolblue <\/strong>lanceert zijn website en app nu ook in het Engels. Het zegt daarmee Engelstalige klanten in de Benelux beter te willen bedienen. Van een stap richting buitenland is (nog) geen sprake, klinkt het.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Prelude voor internationale expansie?<\/h2>\n<p>Vanaf nu kunnen klanten in Nederland en Belgi\u00eb ook in het Engels bestellen bij online retailer Coolblue. Het e-commercebedrijf <a href=\"https:\/\/nieuws.coolblue.be\/coolbluebe-lanceert-engelstalige-klantreis\/\" target=\"_blank\" rel=\"noopener\">biedt klanten een volledig Engelstalige klantreis<\/a>: de website en app, maar ook mails en klantenservice zijn voortaan in het Engels beschikbaar.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>De retailer heeft er momenteel niet expliciet de bedoeling mee om verder te internationaliseren: \u201cWe weten dat het Engels in Nederland de tweede, en in Belgi\u00eb de derde taal is. Een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektronica\/coolblue-gaat-anderstalige-websites-lanceren\" target=\"_blank\" rel=\"noopener\">logische stap dus om na het Frans<\/a>, onze klantreis te vertalen naar het Engels\u201d, zegt oprichter Pieter Zwart.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Eigen vertaalbureau<\/h2>\n<p>De vertalingen zijn allemaal binnenshuis gebeurd: Coolblue is voor de gelegenheid een eigen vertaalbureau gestart.\u00a0De onlineretailer wil daarmee content van hoge kwaliteit garanderen. \u201cOndertussen blijven we luisteren naar onze Engelstalige klanten. Zo kunnen we elke dag een beetje beter worden,\u201d aldus nog Zwart.<\/p>\n<p>\u00a0<\/p>\n<p>Coolblue haalde met zijn e-commerce en negen fysieke winkels in Belgi\u00eb en Nederland vorig jaar een omzet van 1,2 miljard euro. Het is \u00e9\u00e9n van de grootste e-commercebedrijven in de Benelux.<\/p>\n<p>\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elektronicaretailer Coolblue lanceert zijn website en app nu ook in het Engels. Het zegt daarmee Engelstalige klanten in de Benelux beter te willen bedienen. Van een stap richting buitenland is (nog) geen sprake, klinkt het. \u00a0 Prelude voor internationale expansie? Vanaf nu kunnen klanten in Nederland en Belgi\u00eb ook in het Engels bestellen bij online [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coolblue is er voortaan ook in het Engels - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Elektronicaretailer Coolblue lanceert zijn website en app nu ook in het Engels. 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