{"id":27550,"date":"2018-07-27T08:42:07","date_gmt":"2018-07-27T08:42:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/baby-snack-producer-kiddylicious-belgian-hands\/"},"modified":"2018-07-27T08:42:07","modified_gmt":"2018-07-27T08:42:07","slug":"baby-snack-producer-kiddylicious-belgian-hands","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/baby-snack-producer-kiddylicious-belgian-hands\/","title":{"rendered":"Lotus Bakeries neemt babysnacks Kiddylicious over"},"content":{"rendered":"

Koekjesproducent Lotus Bakeries<\/strong> neemt het Britse\u00a0Kiddylicious <\/strong>over, een merk van tussendoortjes voor baby’s en peuters. Lotus timmert zo verder aan een gezonder imago.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

47 miljoen aan tussendoortjes voor de kleinsten<\/h2>\n

Kiddylicious positioneert zich als gezond en smakelijk met een klemtoon op groenten, fruit en voedzame ingredi\u00ebnten zoals havermout. Het zou in het Verenigd Koninkrijk het snelst groeiende merk zijn binnen het segment, goed voor een voorspelde netto-omzet van 21 miljoen Britse pond (zo’n 23\u00a0miljoen euro) dit jaar.<\/p>\n

\u00a0<\/p>\n

Lotus Bakeries koopt alle aandelen van het merk over en legt daarvoor ruim 47 miljoen euro op tafel<\/a>, of twee keer de verwachte jaaromzet, weet De Tijd. Ook laat de Belgische koekjesbakker weten dat de bedrijfsleiding in handen blijft van oprichtster Sally Preston en haar team.<\/p>\n

\u00a0<\/p>\n

Lotus is zijn koekjesportfolio al een tijd aan het diversifi\u00ebren in de richting van gezondere tussendoortjes. Het kocht eerder ook al Urban Fresh Foods<\/strong>, dat fruitsnoepjes maakt, en Natural Balance Foods<\/strong>, producent van gezonde en glutenvrije repen<\/a>. Beide overnames vonden eveneens in Groot-Brittanni\u00eb plaats, een markt waarop Lotus de laatste jaren sterk inzet<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Koekjesproducent Lotus Bakeries neemt het Britse\u00a0Kiddylicious over, een merk van tussendoortjes voor baby’s en peuters. Lotus timmert zo verder aan een gezonder imago. \u00a0 47 miljoen aan tussendoortjes voor de kleinsten Kiddylicious positioneert zich als gezond en smakelijk met een klemtoon op groenten, fruit en voedzame ingredi\u00ebnten zoals havermout. Het zou in het Verenigd Koninkrijk […]<\/p>\n","protected":false},"author":1,"featured_media":27548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLotus Bakeries neemt babysnacks Kiddylicious over - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Koekjesproducent Lotus Bakeries neemt het Britse Kiddylicious over, een merk van tussendoortjes voor baby's en peuters, om een gezonder imago te verkrijgen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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