{"id":27743,"date":"2018-08-09T09:14:20","date_gmt":"2018-08-09T09:14:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/adidas-wins-world-cup-football\/"},"modified":"2018-08-09T09:14:20","modified_gmt":"2018-08-09T09:14:20","slug":"adidas-wins-world-cup-football","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-wins-world-cup-football\/","title":{"rendered":"Adidas scoort dankzij WK voetbal"},"content":{"rendered":"<p>Het Duitse sportmodemerk\u00a0<strong>Adidas <\/strong>heeft een topkwartaal achter de rug, met dank aan het voorbije WK voetbal. De totale omzet steeg 4% tot 5,26 miljard euro. liefst 3,2 miljard daarvan haalde Adidas uit de verkoop van sportschoenen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Reebok springt minder ver<\/h2>\n<p>Dat het WK voetbal een duidelijk effect had, blijkt niet alleen uit de sterke prestatie van de sportschoenenafdeling, maar ook uit de cijfers die Adidas realiseerde in gastland Rusland: de omzet steeg er van 119 miljoen euro in het eerste kwartaal naar 177 miljoen in het tweede. Tegelijk is de operationele winst van Adidas geklommen tot 592 miljoen euro.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe zetten <a href=\"https:\/\/www.adidas-group.com\/en\/media\/news-archive\/press-releases\/2018\/adidas-continues-strong-financial-performance-q2\/\" target=\"_blank\" rel=\"noopener\">alweer een sterk kwartaal<\/a> neer geruggensteund door een succesvolle Wereldbekercampagne\u201d, zegt een tevreden CEO Kasper Rorsted. \u201cOnze winstgroei werd eens te meer aangedreven door onze strategische focus op Noord-Amerika, China en e-commerce.\u201d In Noord-Amerika steeg de verkoop met 16% en in Azi\u00eb met 19% (China zette zelfs een +27% in de boeken!). West-Europa daarentegen bleef status quo. De inkomsten uit e-commerce kenden een groei met 26%.<\/p>\n<p>\u00a0<\/p>\n<p>Minder goed verging het <strong>Reebok<\/strong>, het tweede merk van het Duitse concern. Dat is nog goed voor amper 387 miljoen euro (-3%), een fractie van de groepsomzet van 5,26 miljard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Duitse sportmodemerk\u00a0Adidas heeft een topkwartaal achter de rug, met dank aan het voorbije WK voetbal. De totale omzet steeg 4% tot 5,26 miljard euro. liefst 3,2 miljard daarvan haalde Adidas uit de verkoop van sportschoenen. \u00a0 Reebok springt minder ver Dat het WK voetbal een duidelijk effect had, blijkt niet alleen uit de sterke [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adidas scoort dankzij WK voetbal - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Duitse sportmodeproducent Adidas heeft een topkwartaal achter de rug, met dank aan het voorbije WK Voetbal. Voor Reebok lijkt het evenwel game over.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-wins-world-cup-football\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas scoort dankzij WK voetbal - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Duitse sportmodeproducent Adidas heeft een topkwartaal achter de rug, met dank aan het voorbije WK Voetbal. 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