{"id":27754,"date":"2018-08-09T14:12:01","date_gmt":"2018-08-09T14:12:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/united-petfood-blijft-op-overnamepad\/"},"modified":"2018-08-09T14:12:01","modified_gmt":"2018-08-09T14:12:01","slug":"united-petfood-blijft-op-overnamepad","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/united-petfood-blijft-op-overnamepad\/","title":{"rendered":"United Petfood blijft op overnamepad"},"content":{"rendered":"<p><strong>United Petfood<\/strong>, fabrikant van honden- en kattenbrokken en hofleverancier van menig huismerk van supermarkten, rijgt de overnames aan elkaar. Een maand na de overname van een Spaanse concurrent doen de Gentenaars dat kunstje nog eens over in Roemeni\u00eb.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Boven 300 miljoen euro omzet<\/h2>\n<p>De kans dat consumenten United Petfood kennen is klein: het Evergemse bedrijf heeft namelijk geen eigen merk(en). Retailers in binnen- en buitenland kennen het zeker w\u00e9l: het produceert namelijk voor de huismerken van tal van supermarkten.<\/p>\n<p>\u00a0<\/p>\n<p>Een maand nadat het zijn <a href=\"http:\/\/www.unitedpetfood.eu\/nl\/bynsa-and-united-petfood-join-their-activities-and-experiences-in-the-production-of-pet-food-180.htm\" target=\"_blank\" rel=\"noopener\">Spaanse concurrent <strong>Bynsa<\/strong> overnam<\/a> (de producent van honden- en kattenbrokken voor <strong>Mercadona<\/strong>, de grootste supermarktketen van Spanje) hebben de Gentenaars <a href=\"http:\/\/www.unitedpetfood.eu\/nl\/nordic-petfood-a-new-beginning-as-a-member-of-united-petfood-181.htm\">nu ook de Roemeense marktleider in dierenvoeding<\/a> ingelijfd: <strong>Nordic Petfood<\/strong>. Die dochter van de Nordic Group brengt een jaaromzet van omgerekend 26 miljoen euro mee. De Spanjaarden deden de omzet van United Petfood met bijna een derde stijgen tot 275 miljoen euro, met de Roemenen erbij klimt de groepsomzet nu tot net boven de 300 miljoen euro.<\/p>\n<p>\u00a0<\/p>\n<p>Sinds het bedrijf in 1994 begon met de productie van dierenvoeding, is het uitgegroeid tot een te duchten concurrent van <strong>Nestl\u00e9 <\/strong>(Purina) en <strong>Mars <\/strong>(Pedigree, Whiskas). United Petfood telde tot voor de overname negen fabrieken (in Belgi\u00eb, Nederland, Polen, Frankrijk en Spanje). Het bedrijf is actief op ruim veertig markten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>United Petfood, fabrikant van honden- en kattenbrokken en hofleverancier van menig huismerk van supermarkten, rijgt de overnames aan elkaar. Een maand na de overname van een Spaanse concurrent doen de Gentenaars dat kunstje nog eens over in Roemeni\u00eb. \u00a0 Boven 300 miljoen euro omzet De kans dat consumenten United Petfood kennen is klein: het Evergemse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>United Petfood blijft op overnamepad - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"United Petfood, 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