{"id":2789,"date":"2013-03-13T14:18:50","date_gmt":"2013-03-13T14:18:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/orval-haalt-bakken-bier-uit-supermarkt\/"},"modified":"2013-03-13T14:18:50","modified_gmt":"2013-03-13T14:18:50","slug":"orval-haalt-bakken-bier-uit-supermarkt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/orval-haalt-bakken-bier-uit-supermarkt\/","title":{"rendered":"Orval haalt bakken bier uit supermarkt"},"content":{"rendered":"<h2>Ontoereikend aanbod<\/h2>\n<p>De brouwerij van Orval produceert jaarlijks 69.000 hectoliter bier, maar dat is <strong>lang niet genoeg om tegemoet te komen aan de enorme vraag<\/strong>. Er moesten al hele strategie\u00ebn uitgedokterd worden om te bepalen wie wat krijgt: zo werd besloten om bierhandelaars een beperkte voorraad ter beschikking te stellen om aan caf\u00e9s te leveren.<\/p>\n<p>\u00a0<\/p>\n<p>Omdat die beperkte voorraad snel was uitverkocht, gingen caf\u00e9bazen hun heil (en hun bier) zoeken in de supermarkt, waar Orval vervolgens met de bakken werd buiten gehaald, aldus Fran\u00e7ois de Harenne, directeur van de Orval-brouwerij. Dat <strong>zorgde dan weer voor heel ongelukkige consumenten<\/strong>, die hun favoriete bier ook daar niet meer op de kop konden tikken.<\/p>\n<p>\u00a0<\/p>\n<h2>Nieuwe strategie werkt in Delhaize<\/h2>\n<p>Een nieuwe verpakking zou dat nu moeten verhelpen: de paters trokken een tijd geleden naar Delhaize met de vraag <strong>Orval niet langer per bak te verkopen<\/strong>, maar per flesje of per pak van vier flesjes. Dergelijke verpakking zou caf\u00e9bazen moeten demotiveren om grote hoeveelheden Orval in te slaan.<\/p>\n<p>\u00a0<\/p>\n<p>Nu deze strategie blijkt te werken, werd <strong>ook aan andere supermarkten gevraagd<\/strong> om de bakken uit de rekken te halen. Benieuwd of deze beslissing iedereen gelukkig maakt&#8230;\u00a0\u00a0 <em>(GDW)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ontoereikend aanbod De brouwerij van Orval produceert jaarlijks 69.000 hectoliter bier, maar dat is lang niet genoeg om tegemoet te komen aan de enorme vraag. Er moesten al hele strategie\u00ebn uitgedokterd worden om te bepalen wie wat krijgt: zo werd besloten om bierhandelaars een beperkte voorraad ter beschikking te stellen om aan caf\u00e9s te leveren. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orval haalt bakken bier uit supermarkt - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/orval-haalt-bakken-bier-uit-supermarkt\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orval haalt bakken bier uit supermarkt - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ontoereikend aanbod De brouwerij van Orval produceert jaarlijks 69.000 hectoliter bier, maar dat is lang niet genoeg om tegemoet te komen aan de enorme vraag. 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