{"id":28074,"date":"2018-08-29T14:39:29","date_gmt":"2018-08-29T14:39:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-close-city-centre-stores\/"},"modified":"2018-08-29T14:39:29","modified_gmt":"2018-08-29T14:39:29","slug":"ikea-close-city-centre-stores","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-close-city-centre-stores\/","title":{"rendered":"Slaan stadwinkels Ikea niet aan?"},"content":{"rendered":"<p>De stadswinkels van <strong>Ikea<\/strong> blijken toch niet zo\u2019n succes: in Noorwegen sluit de woonketen drie centrumvestigingen. De winst valt er terug en de Zweden willen kosten besparen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Stadswinkel ruimt plaats voor meer e-commerce<\/h2>\n<p>In de Noorse steden Oslo, \u00c5lesund en Troms\u00f8 opende Ikea in 2015 en 2016 kleinere winkels in de binnensteden. De stadswinkels waren er een test \u2013 ook voor de rest van de wereld \u2013 en moesten als service- en afhaalpunten dienen.\u00a0Die test blijkt niet geslaagd, want de woonketen maakt nu bekend de drie vestigingen te sluiten. In plaats van op kleinere stadswinkels wil de Zweedse retailer nu meer gaan inzetten op e-commerce, met een uitgebreider aanbod en snellere levering van online bestellingen. Zo zou een winkel als tussenstap niet meer nodig zijn.<\/p>\n<p>\nIkea wil de kosten in Noorwegen op die manier met 10%\u00a0doen zakken. De winst valt er immers terug en de retailer van zelfbouwmeubelen is op een driejarige queeste om zichzelf te hernieuwen. Het personeel van de drie te sluiten winkels kan bij andere vestigingen terecht.<\/p>\n<p>\u00a0<\/p>\n<p>Elders in het buitenland heeft Ikea wel nog stadswinkels, waaronder in Hamburg. Begin dit jaar maakte de retailer ook nog bekend <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/furniture\/ikea-plant-stadswinkel-hartje-parijs\" target=\"_blank\" rel=\"noopener\">meer vestigingen in stadscentra te willen openen<\/a>: het zoekt onder meer locaties\u00a0in Kopenhagen, Londen en Parijs.\u00a0Vanaf 2019 moet het\u00a0Ikea-assortiment steeds meer bereikbaar zijn voor stedelingen\u00a0zonder wagen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De stadswinkels van Ikea blijken toch niet zo\u2019n succes: in Noorwegen sluit de woonketen drie centrumvestigingen. De winst valt er terug en de Zweden willen kosten besparen. \u00a0 Stadswinkel ruimt plaats voor meer e-commerce In de Noorse steden Oslo, \u00c5lesund en Troms\u00f8 opende Ikea in 2015 en 2016 kleinere winkels in de binnensteden. De stadswinkels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slaan stadwinkels Ikea niet aan? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De stadswinkels van Ikea blijken toch niet zo\u2019n succes: in Noorwegen sluit de woonketen drie vestigingen omdat de winst er terugvalt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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