{"id":28109,"date":"2018-08-30T12:21:06","date_gmt":"2018-08-30T12:21:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/recticel-wants-sell-its-own-matrasses-online-0\/"},"modified":"2018-08-30T12:21:06","modified_gmt":"2018-08-30T12:21:06","slug":"recticel-wants-sell-its-own-matrasses-online-0","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/recticel-wants-sell-its-own-matrasses-online-0\/","title":{"rendered":"Recticel wil zelf online matrassen verkopen"},"content":{"rendered":"

Schuimrubberproducent Recticel <\/strong>heeft plannen om zelf online matrassen te gaan verkopen aan de consument. De webshop kan in zes maanden operationeel zijn, ook al is de offici\u00eble beslissing nog niet gevallen.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Concurrent van eigen klanten<\/h2>\n

Het was topman Olivier Chapelle die het plan kenbaar maakte in de marge van de halfjaarresultaten die de Oost-Vlaamse schuimrubberproducent gisteren voorstelde. Die resultaten waren prima, behalve voor de afdeling \u2018slaapcomfort\u2019.\u00a0Die poot, die matrassen, boxsprings en lattenbodems produceert voor derden en voor eigen merken als Lattoflex, Beka, Bultex en Swissflex, zag zijn omzet met 10% en zijn winst met 40% zakken. \u201cDat heeft vooral te maken met de lagere trafiek in de winkels<\/a>\u201d, zegt Chapelle in De Tijd. \u201cZeker in Duitsland, goed voor zo’n derde van de afzet.\u201d Al geldt die vaststelling voor heel West-Europa, waar de CEO een terugloop van het winkelbezoek ziet met 10 \u00e0 15%.<\/p>\n

\u00a0<\/p>\n

Of die terugval een tijdelijk dan wel structureel probleem is, zal de tweede jaarhelft uitwijzen. Chapelle is echter niet van plan om lijdzaam toe te zien: de Recticel-producten zijn nu al online verkrijgbaar via de webwinkels van slaapketens die klant zijn bij het concern en de CEO wil nu ook werk maken van een Recticel-webshop die de eigen merken verkoopt aan consumenten: \u201cMet een eigen webshop kunnen we wereldwijd groeien,\u00a0maar een offici\u00eble beslissing is er nog niet. Er zijn nog hordes te nemen\u201d, klinkt het.<\/p>\n

\u00a0<\/p>\n

Zo valt af te wachten hoe de huidige klanten zullen reageren wanneer Recticel zich profileert als een concurrent. Tegelijk heeft het bedrijf geen enkele operationele ervaring met online verkoop, merkt De Tijd nog op. \u201cIk ben me ervan bewust dat veel e-commerce-initiatieven mislukken. Het wordt een uitdaging\u201d, beseft de CEO. Niettemin gelooft Chapelle er rotsvast in dat \u201chet online initiatief in zes maanden operationeel\u201d kan zijn<\/p>\n","protected":false},"excerpt":{"rendered":"

Schuimrubberproducent Recticel heeft plannen om zelf online matrassen te gaan verkopen aan de consument. De webshop kan in zes maanden operationeel zijn, ook al is de offici\u00eble beslissing nog niet gevallen. \u00a0 Concurrent van eigen klanten Het was topman Olivier Chapelle die het plan kenbaar maakte in de marge van de halfjaarresultaten die de Oost-Vlaamse […]<\/p>\n","protected":false},"author":1,"featured_media":28107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"\nRecticel wil zelf online matrassen verkopen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Schuimrubberproducent Recticel heeft plannen om zelf online matrassen te gaan verkopen aan de 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