{"id":28139,"date":"2018-08-31T11:30:23","date_gmt":"2018-08-31T11:30:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/blokker-starts-pop-outlet-chain\/"},"modified":"2018-08-31T11:30:23","modified_gmt":"2018-08-31T11:30:23","slug":"blokker-starts-pop-outlet-chain","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/blokker-starts-pop-outlet-chain\/","title":{"rendered":"Outletformule Black Blokker popt up"},"content":{"rendered":"<p><strong>Blokker<\/strong> saneert zijn assortiment om plaats te maken voor nieuwe referenties. Daarom verschijnt dit najaar de outletformule Black Blokker als pop-upwinkelketen in verschillende Belgische steden, met kortingen tussen de 20% en 70%.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Gedurende vier maanden<\/h2>\n<p>Blokker is in Belgi\u00eb druk bezig met de uitrol van haar vernieuwingsstrategie: acht winkels in de regio Gent en in Sint-Truiden kregen al een make-over. Tegelijk krijgt het assortiment een update in alle filialen. Zopas nog kondigde de retailer aan <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/blokker-voert-nieuw-assortiment-nu-ook-voor-hond-en-baby\" target=\"_blank\" rel=\"noopener\">dat het aanbod uitbreidt<\/a> met de categorie\u00ebn school, fiets, baby, huisdieren en kunstbloemen. Daarom moet een deel van de oude inventaris de deur uit.<\/p>\n<p>\u00a0<\/p>\n<p>Marketingmanager Sven Voets licht toe: \u201cWe willen plaats maken in de reguliere Blokkers voor ons nieuwe assortiment. Omdat het over recente producten gaat, willen we dat niet onder de klassieke outlet-vlag doen, maar wel in tijdelijke Black Blokkers.\u201d De naam is een verwijzing naar de Amerikaanse Black Friday. In de winkels, met een geheimzinnige zwarte etalage, worden producten uit het Blokkergamma verkocht aan kortingen tussen de 20% en 70%. Het aanbod is herkenbaar:\u00a0elektro,\u00a0potten en pannen, drinkglazen, aardewerk, kunststofartikelen en kaarsen. Er komen regelmatig producten bij en er kunnen extra kortingen opduiken.<\/p>\n<p>\u00a0<\/p>\n<p>De Black Blokkers openen volgens het pop-up-principe gedurende ongeveer vier maanden in leegstaande winkelpanden. Kuurne, Leuven en Oostende bijten in september de spits af, later volgen nog andere gemeenten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blokker saneert zijn assortiment om plaats te maken voor nieuwe referenties. Daarom verschijnt dit najaar de outletformule Black Blokker als pop-upwinkelketen in verschillende Belgische steden, met kortingen tussen de 20% en 70%. \u00a0 Gedurende vier maanden Blokker is in Belgi\u00eb druk bezig met de uitrol van haar vernieuwingsstrategie: acht winkels in de regio Gent en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outletformule Black Blokker popt up - 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