{"id":28180,"date":"2018-09-04T09:30:08","date_gmt":"2018-09-04T09:30:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ainsi-fonctionne-la-machine-dinnovation-chez-ab-inbev\/"},"modified":"2018-09-04T09:30:08","modified_gmt":"2018-09-04T09:30:08","slug":"ainsi-fonctionne-la-machine-dinnovation-chez-ab-inbev","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ainsi-fonctionne-la-machine-dinnovation-chez-ab-inbev\/","title":{"rendered":"Zo werkt de innovatiemachine van AB InBev"},"content":{"rendered":"<p>Om voorop te blijven in de biermarkt heeft <strong>AB InBev<\/strong> een incubator in het leven geroepen die snel kan schakelen om de veranderende consumententrends te capteren:\u00a0<strong>ZX Ventures<\/strong> legt de link tussen bier en &#8216;big data&#8217;.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Opkomende consumentenbehoeften<\/h2>\n<p>\u201cAB InBev lest dorst naar data\u201d, schreven we eerder dit jaar al: de brouwer <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ab-inbev-lest-dorst-naar-data-met-technologie-overnames\" target=\"_blank\" rel=\"noopener\">investeert in vernieuwende technologiebedrijven<\/a>, in e-commerce en in &#8216;craft brewers&#8217; om een voorsprong te behouden op de snel evoluerende biermarkt. Die acquisities brengt het bedrijf onder in zijn innovatielaboratorium ZX Ventures, waarvan e-commercedirecteur Vladimir Sushko komt spreken op de <strong>RetailDetail Day<\/strong>.\u00a0 Wij voelden hem al even aan de tand over de razend interessante plannen van de incubator.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Wie of wat is ZX Ventures precies?<\/strong><\/p>\n<p>\u201cZX Ventures is een wereldwijde groei- en innovatiegroep binnen AB InBev, gelanceerd in 2015. Het is onze opdracht om nieuwe producten en bedrijven te ontwikkelen die inspelen op opkomende consumentenbehoeften. We hebben verschillende wereldwijde businessunits die dichter of verder staan van onze kern-bieractiviteiten: internationale craft- en speciaalbieren, e-commerce, homebrewing, merkbeleving \u2013 inclusief winkels \u2013 en exploratie.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Groeidrijvers<\/h2>\n<p><strong>Is het voor een groot bedrijf als AB InBev noodzakelijk om te bouwen op zo&#8217;n incubator voor innovatie?<\/strong><\/p>\n<p>\u201cZX Ventures heeft een belangrijke rol gespeeld bij het ontdekken van innovatieve oplossingen en technologie\u00ebn die de grenzen verleggen in de biergerelateerde industrie\u00ebn. We zijn hier om voorop te lopen: we zaaien, lanceren en schalen nieuwe producten die uitzonderlijke consumentenervaringen bieden en (meer) mensen bij elkaar brengen. De autonomie die we hebben, helpt ons te focussen op dingen die nu nog klein zijn, maar die in de toekomst groot zullen worden. Het helpt ons ook om snel beslissingen nemen. Als gevolg hiervan zijn en blijven de producten die wij ontwikkelen belangrijke drijvers achter de groei van onze kernactiviteiten.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><strong>Hoe &#8216;customer obsessed\u2019 is AB InBev \/ ZX Ventures?<\/strong><\/p>\n<p>\u201cEen \u2018consumenten eerst\u2019-benadering is ons fundamentele principe: bij ZX Ventures streven we ernaar aan de behoeften van de consument te voldoen en te anticiperen op waar de consument naar op zoek is. We vinden nieuwe manieren om tegemoet te komen aan de behoefte van consumenten aan samenhorigheid. Bier is onze kern, sales en marketing zijn onze sterkste capaciteiten, maar we staan \u200b\u200bervoor open om nieuwe producten en categorie\u00ebn te verkennen die aan deze behoefte van de consument voldoen.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><strong>Wat zijn de belangrijkste aanjagers van verandering in de biermarkt?<\/strong><\/p>\n<p>\u201cDe smaak van consumenten verandert en er zijn meer keuzes dan ooit tevoren. Dit is geweldig voor onze hele branche en het houdt ons scherp. Het doet ons nadenken over de verschillende manieren waarop mensen bier beleven. Het maakt onze industrie ook zeer concurrerend:\u00a0het dwingt ons om erg &#8216;lean&#8217;, effici\u00ebnt en innovatief te zijn.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Online groei stimuleren<\/h2>\n<p><strong>Heeft het bedrijf ambities in e-commerce? Direct-to-consumer?<\/strong><\/p>\n<p>\u201cEen e-commerce-unit is onderdeel van ZX Ventures. We proberen digitale platforms in te zetten om de manier te veranderen waarop consumenten dranken ervaren. We willen zowel zinvolle directe consumentenactiviteiten ontwikkelen als onze kennis en ervaring gebruiken om de groei van online categorie\u00ebn te stimuleren met e-retailpartners van onze keuze.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><strong>Wat zijn de prioriteiten vandaag?<\/strong><\/p>\n<p>\u201cIn het e-retaildeel van het bedrijf, waar ik verantwoordelijk voor ben, blijven we de geografische voetafdruk van onze partnerschappen uitbreiden en zoeken we naar nieuwe drijvers van online categoriegroei met bestaande partners. Op de conferentie zal ik enkele interessante cases en resultaten delen!\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Vladimir Sushko van ZX Ventures is \u00e9\u00e9n van de sprekers op de RetailDetail Day, die plaatsvindt op 20 september in UGC Mechelen. Het rijk gevulde programma brengt een selectie topretailers en merken op het podium, waaronder ook <strong>Action<\/strong>, <strong>Hema<\/strong>, <strong>Scoop Store<\/strong> en <strong>Runners\u2019lab<\/strong>. <a href=\"https:\/\/www.eventbrite.com\/e\/retaildetail-day-2018-registration-46874990358?aff=interviews\" target=\"_blank\" rel=\"noopener\">Klik hier voor meer informatie en tickets<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Om voorop te blijven in de biermarkt heeft AB InBev een incubator in het leven geroepen die snel kan schakelen om de veranderende consumententrends te capteren:\u00a0ZX Ventures legt de link tussen bier en &#8216;big data&#8217;. \u00a0 Opkomende consumentenbehoeften \u201cAB InBev lest dorst naar data\u201d, schreven we eerder dit jaar al: de brouwer investeert in vernieuwende [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zo werkt de innovatiemachine van AB InBev - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Om voorop te blijven in de biermarkt heeft AB InBev een incubator in het leven geroepen: ZX Ventures legt de link tussen bier en big data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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