{"id":28184,"date":"2018-09-04T14:36:33","date_gmt":"2018-09-04T14:36:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/van-marcke-neemt-belang-sanitairwinkel\/"},"modified":"2018-09-04T14:36:33","modified_gmt":"2018-09-04T14:36:33","slug":"van-marcke-neemt-belang-sanitairwinkel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/van-marcke-neemt-belang-sanitairwinkel\/","title":{"rendered":"Van Marcke neemt belang in Sanitairwinkel"},"content":{"rendered":"

Van Marcke<\/strong>, een Belgisch groothandelaar in sanitairmateriaal, neemt een aandeel in het Nederlandse Sanitairwinkel<\/strong>. Dat familiebedrijf heeft vier showrooms in Nederland, een in het Belgische Schoten en een webwinkel, maar is nog in volle expansie.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Internationale marktpositie verbeteren<\/h2>\n

Sanitairwinkel plant nog dit jaar twee nieuwe winkels te openen in de Benelux, meer bepaald in Alkmaar en Brussel, en wil in de nabije toekomst nog meer winkels openen. Het zocht en vond daarom een strategische partner: het gaat de samenwerking aan met Van Marcke<\/a>, dat een niet nader genoemde\u00a0participatie neemt in het Nederlandse bedrijf.\u00a0<\/p>\n

\n\u201cGebruikmakend van elkaars sterke punten kunnen we onze nationale en internationale marktpositie verbeteren, zowel on- als offline\u201d, aldus oprichters Rob en Erik van Laarhoven. Het duo blijft aan zet als directie, samen met de rest van het huidig managementteam. De Nederlandse sanitairverkoper blijft immers zelfstandig en onafhankelijk opereren. De stap\u00a0is dan \u201cvooral bedoeld om elkaar waar nodig te versterken. We zijn complementair en allebei marktleider in een specifiek segment, maar we moeten beide het vizier scherp houden op de toekomst en stappen zetten naar meer groei, verdere ontwikkeling en professionalisering.\u201d<\/p>\n

\u00a0<\/p>\n

\u2018Hybride\u2019 ontwikkelingen in badkamermarkt<\/h2>\n

Voor Van Marcke draagt Sanitairwinkel vooral digitale en omnichannelervaring bij: \u201cWe optimaliseren onze digitale slagkracht dankzij de participatie in Sanitairwinkel. Hierdoor surfen we mee op de golf van vernieuwing en kunnen we de digitale trend volgen, zodat we de verwachtingen van de markt kunnen beantwoorden.\u201d<\/p>\n

\u00a0<\/p>\n

CEO Caroline Van Marcke\u00a0geeft te kennen dat de badkamermarkt verandert: consumenten gaan steeds meer zelf op onderzoek uit via internet of in showrooms, maar ook leveranciers en installatiebedrijven trekken rechtstreeks naar de consument. \u201cDoor de krachtenbundeling kunnen we een totaaloplossing bieden en anticiperen op deze \u2018hybride\u2019 ontwikkelingen\u201d, zegt ze.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Van Marcke, een Belgisch groothandelaar in sanitairmateriaal, neemt een aandeel in het Nederlandse Sanitairwinkel. Dat familiebedrijf heeft vier showrooms in Nederland, een in het Belgische Schoten en een webwinkel, maar is nog in volle expansie. \u00a0 Internationale marktpositie verbeteren Sanitairwinkel plant nog dit jaar twee nieuwe winkels te openen in de Benelux, meer bepaald in […]<\/p>\n","protected":false},"author":1,"featured_media":28182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"\nVan Marcke neemt belang in Sanitairwinkel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Belgische sanitairgroothandel Van Marcke neemt een aandeel in het Nederlandse 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