{"id":28284,"date":"2018-09-10T14:17:09","date_gmt":"2018-09-10T14:17:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/belgian-organic-chain-sequoia-celebrates-and-expands\/"},"modified":"2018-09-10T14:17:09","modified_gmt":"2018-09-10T14:17:09","slug":"belgian-organic-chain-sequoia-celebrates-and-expands","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/belgian-organic-chain-sequoia-celebrates-and-expands\/","title":{"rendered":"Bio-keten Sequoia viert 30e verjaardag met achtste winkel"},"content":{"rendered":"<p>De Brusselse bio-keten <strong>Sequoia<\/strong> mag dertig kaarsjes uitblazen\u00a0en viert dat met de opening van haar achtste winkel (in Evere) en de melding dat andere expansieprojecten volgen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Nog plannen in Brussel<\/h2>\n<p>De keten <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/biologische-supermarkt-sequoia-bouwt-aan-duurzame-groei\" target=\"_blank\" rel=\"noopener\">Sequoia Bio &amp; Natural Market ontstond precies dertig jaar geleden in Ukkel<\/a>. Vandaag telt de retailer acht winkels, vooral in Franstalig Belgi\u00eb maar met\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/bioketen-sequoia-zet-stap-naar-vlaanderen\" target=\"_blank\" rel=\"noopener\">ook een\u00a0vestiging in Hoeilaart<\/a>. Om de verjaardag te vieren zijn 300 producten tot het einde van het jaar in prijs verlaagd.\u00a0Ondertussen blijft de keten\u00a0ook gestaag groeien: op 7 september opende een nieuwe vestiging in Evere.\u00a0\u201cSequoia is zoals de gelijknamige boom. Hij groeit onophoudelijk, maar houdt zijn wortels goed diep\u201d, zegt marketingverantwoordelijke Milena de Halleux in een interview met het tijdschrift Bio Info. De keten heeft ook nog andere projecten op poten staan, met name in Brussel.<\/p>\n<p>\u00a0<\/p>\n<p>Sequoia wil bio toegankelijk maken voor het grote publiek, met ook een moderner imago. Vandaag legt de retailer zich toe op een breder verpakkings- en afvalvrij aanbod. Naar aanleiding van het succes van een \u2018zero waste\u2019-corner in Waterloo, zal het initiatief binnenkort ook worden uitgerold naar andere winkels. Ook op een eigen merkassortiment zet de bioverkoper steeds meer in: het gaat om een selectie producten van lokale, ambachtelijke producenten die worden verpakt in een beschutte werkplaats en het label Sequoia 360\u00b0 krijgen. Een groepje vaste klanten-merkambassadeurs mag op gezette tijdstippen komen kiezen (en proeven) welke producten voor het label in aanmerking komen.<\/p>\n<p>\u00a0<\/p>\n<h2>\u201cBiolabel is niet meer voldoende\u201d<\/h2>\n<p>De Halleux ziet dat consumenten steeds meer belang hechten aan biologische producten, maar maakt een onderscheid tussen het groeiende bio-aanbod bij grootdistributeurs en zelfs harddiscounters enrzijds, en wat ze \u201cechte bio\u201d noemt anderzijds. \u201cEen biolabel is niet meer voldoende. Er is een verschil tussen op grote schaal en intensief gekweekte biogroenten en wat je bij een kleine teler vindt, waar de grond rijk is aan voedingsstoffen.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Het kiezen van leveranciers is dus steeds een moeilijke evenwichtsoefening bij Sequoia. De keten kiest zo bijvoorbeeld liever voor tomaten uit Itali\u00eb die de buitenlucht hebben gevoeld dan voor biotomaten uit verwarmde serres in Belgi\u00eb. De biospecialist voert ook een ruim gamma verzorgingsproducten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Brusselse bio-keten Sequoia mag dertig kaarsjes uitblazen\u00a0en viert dat met de opening van haar achtste winkel (in Evere) en de melding dat andere expansieprojecten volgen. \u00a0 Nog plannen in Brussel De keten Sequoia Bio &amp; Natural Market ontstond precies dertig jaar geleden in Ukkel. Vandaag telt de retailer acht winkels, vooral in Franstalig Belgi\u00eb [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bio-keten Sequoia viert 30e verjaardag met achtste winkel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Brusselse bio-keten Sequoia mag dertig kaarsjes uitblazen\u00a0en viert dat met de opening van haar achtste winkel (in Evere).\" \/>\n<meta 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