{"id":28335,"date":"2018-09-13T08:29:09","date_gmt":"2018-09-13T08:29:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/"},"modified":"2018-09-13T08:29:09","modified_gmt":"2018-09-13T08:29:09","slug":"lidl-socks-steal-limelight-amsterdam-fashion-week","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/","title":{"rendered":"Lidl scoort op Amsterdam Fashion Week met sokken"},"content":{"rendered":"

Lidl <\/strong>was een hit op de Amsterdam Fashion Week, waar ex-topmodel Heidi Klum haar vijfde collectie voor de discounter presenteerde. Alleen stalen niet haar creaties de show, wel de sokken die Lidl in de goodiebags stopte.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Lidl viraal, maar niet met Heidi Klum<\/h2>\n

Op de slotdag van Amsterdam Fashion Week was het de beurt aan niemand minder dan harddiscounter Lidl: de supermarktketen werkt in Duitsland al vijf seizoenen lang samen met Heidi Klum voor een capsulecollectie, en daardoor mocht het \u2013 met een knipoog \u2013 ook defileren naast de grote modemerken. Het waren echter de\u00a0sokken die Lidl als cadeautje uitdeelde<\/a>\u00a0die pas echt de show stalen. De witte sportsokken met het logo van de discounter\u00a0werden meteen een hit op Instagram en gingen als een vuurtje door Nederland.<\/p>\n

\u00a0<\/p>\n

De sokken passen helemaal in de huidige ‘normcore’-trend: een mode die \u2018ouderwetse\u2019 witte sokken en T-shirts met grote logo\u2019s van merken of bedrijven hip maakt. Lidl speelde er dan ook bewust handig op in, maar “het werd zo hysterisch rondom die sokken dat we nu overwegen ze eenmalig in de winkel te verkopen”, gaf marketingmanager Christine Braun toe aan Het Parool.<\/p>\n

\u00a0<\/p>\n

Ook in Belgi\u00eb worden de sokken mogelijk gecommercialiseerd, zegt woordvoerder Isabelle Colbrandt aan GvA: “De reacties waren overweldigend en dus gaan we nu onderzoeken of het ook interessant zou zijn om ze in de Nederlandse en Belgische winkels uit te brengen. Die plannen zijn dus nog niet concreet, maar we werken eraan.”
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Lidl was een hit op de Amsterdam Fashion Week, waar ex-topmodel Heidi Klum haar vijfde collectie voor de discounter presenteerde. Alleen stalen niet haar creaties de show, wel de sokken die Lidl in de goodiebags stopte. \u00a0 Lidl viraal, maar niet met Heidi Klum Op de slotdag van Amsterdam Fashion Week was het de beurt […]<\/p>\n","protected":false},"author":1,"featured_media":28333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nLidl scoort op Amsterdam Fashion Week met sokken - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Discounter Lidl was een hit op de Amsterdam Fashion Week, maar niet met de collectie van ex-topmodel Heidi Klum; wel met sokken die Lidl in goodiebags stak.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl scoort op Amsterdam Fashion Week met sokken - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Discounter Lidl was een hit op de Amsterdam Fashion Week, maar niet met de collectie van ex-topmodel Heidi Klum; wel met sokken die Lidl in goodiebags stak.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-13T08:29:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_564731056.jpg?fit=1000%2C667&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Lidl scoort op Amsterdam Fashion Week met sokken\",\"datePublished\":\"2018-09-13T08:29:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/\"},\"wordCount\":250,\"publisher\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_564731056.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.retaildetail.be\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/\",\"name\":\"Lidl scoort op Amsterdam Fashion Week met sokken - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_564731056.jpg\",\"datePublished\":\"2018-09-13T08:29:09+00:00\",\"description\":\"Discounter Lidl was een hit op de Amsterdam Fashion Week, maar niet met de collectie van ex-topmodel Heidi Klum; wel met sokken die Lidl in goodiebags stak.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#primaryimage\",\"url\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_564731056.jpg\",\"contentUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_564731056.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.retaildetail.be\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lidl scoort op Amsterdam Fashion Week met sokken\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#website\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg\",\"contentUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\/\/preprod.retaildetail.be\"],\"url\":\"https:\/\/www.retaildetail.be\/nl\/author\/devgrandiz-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lidl scoort op Amsterdam Fashion Week met sokken - RetailDetail BE","description":"Discounter Lidl was een hit op de Amsterdam Fashion Week, maar niet met de collectie van ex-topmodel Heidi Klum; wel met sokken die Lidl in goodiebags stak.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/","og_locale":"nl_NL","og_type":"article","og_title":"Lidl scoort op Amsterdam Fashion Week met sokken - RetailDetail BE","og_description":"Discounter Lidl was een hit op de Amsterdam Fashion Week, maar niet met de collectie van ex-topmodel Heidi Klum; wel met sokken die Lidl in goodiebags stak.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/","og_site_name":"RetailDetail BE","article_published_time":"2018-09-13T08:29:09+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_564731056.jpg?fit=1000%2C667&quality=100&strip=all&ssl=1","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"dev@grandiz.com","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Lidl scoort op Amsterdam Fashion Week met sokken","datePublished":"2018-09-13T08:29:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/"},"wordCount":250,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_564731056.jpg","articleSection":["Mode"],"inLanguage":"nl-NL","copyrightYear":"2018","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/","name":"Lidl scoort op Amsterdam Fashion Week met sokken - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_564731056.jpg","datePublished":"2018-09-13T08:29:09+00:00","description":"Discounter Lidl was een hit op de Amsterdam Fashion Week, maar niet met de collectie van ex-topmodel Heidi Klum; wel met sokken die Lidl in goodiebags stak.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_564731056.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_564731056.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lidl-socks-steal-limelight-amsterdam-fashion-week\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Lidl scoort op Amsterdam Fashion Week met sokken"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/nl\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_564731056.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/28335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=28335"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/28335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/28333"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=28335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=28335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=28335"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=28335"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=28335"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=28335"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=28335"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=28335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}