{"id":28376,"date":"2018-09-16T20:08:28","date_gmt":"2018-09-16T20:08:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/albert-heijn-et-lidl-se-moquent-des-differences-de-prix-locales-chez-colruyt\/"},"modified":"2018-09-16T20:08:28","modified_gmt":"2018-09-16T20:08:28","slug":"albert-heijn-et-lidl-se-moquent-des-differences-de-prix-locales-chez-colruyt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-et-lidl-se-moquent-des-differences-de-prix-locales-chez-colruyt\/","title":{"rendered":"Albert Heijn en Lidl steken de draak met lokale prijsverschillen bij Colruyt"},"content":{"rendered":"<p>Dat een product in de ene winkel van <strong>Colruyt <\/strong>soms dubbel zoveel kan kosten als in de andere, deed vorige week flink wat stof opwaaien in de media. Twee concurrenten reageerden al snel met een knipoog op de hetze.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u201cOveral even laag\u201d<\/h2>\n<p>\u201cJe hoeft niet te verhuizen voor een goede deal,\u201d luidt het bij <strong>Albert Heijn<\/strong>. De advertentie toont 38 identieke potten mayonaise, \u00e9\u00e9n voor elke huidige vestiging van de retailer in Belgi\u00eb. Allemaal hebben ze dezelfde prijs: 94 cent. \u201cOnze prijzen zijn overal gelijk\u201d, is dan ook de baseline. Met de advertentie reageert Albert Heijn op <a href=\"https:\/\/nieuws.vtm.be\/binnenland\/grote-prijsverschillen-bij-verschillende-colruytwinkels\" target=\"_blank\" rel=\"noopener\">de reportage die VTM Nieuws vorige week donderdag uitzond<\/a> naar aanleiding van <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/zo-houdt-colruyt-vast-aan-z%E2%80%99n-merkbelofte-%E2%80%9Cde-laagste-prijzen-ook-online%E2%80%9D\" target=\"_blank\" rel=\"noopener\">een artikel dat eerder op retaildetail.be verscheen<\/a>. Daaruit bleek dat de prijzen in verschillende Colruytwinkels soms sterk uiteenlopen, omdat de keten reageert op acties van lokale of regionale concurrenten.<\/p>\n<p>\u00a0<\/p>\n<p>Ook <strong>Lidl <\/strong>heeft een ludieke reactie gepubliceerd: die keten introduceert de \u2018gele telefoon\u2019 voor klanten die ontdekken dat een product in \u2018hun\u2019 Lidl duurder is dan in een andere vestiging van de discounter. Een duidelijke verwijzing naar de rode telefoon bij Colruyt, het nummer dat consumenten kunnen bellen als ze ergens een lagere prijs hebben gezien. \u201cBij Lidl zijn de prijzen in alle winkels even laag\u201d, luidt de boodschap.<\/p>\n<p>\u00a0<\/p>\n<p>Dat Colruyt al decennia zijn prijzen regionaal aanpast, is nochtans geen geheim. De retailer <a href=\"https:\/\/www.colruyt.be\/nl\/altijd-de-laagste-prijzen-voor-alle-producten\/altijd-de-laagste-prijzen\" target=\"_blank\" rel=\"noopener\">communiceert daarover zeer transparant<\/a> op zijn website. Toch wekte de reportage blijkbaar verwondering op over de grootte van de prijsverschillen. Iets gelijkaardigs gebeurde eerder ook in Nederland, toen aan het licht kwam dat de lokale prijsverschillen hoog kunnen oplopen bij <strong>Jumbo<\/strong>, de keten die volgend jaar <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-prijsstrategie-van-jumbo-een-bedreiging-voor-colruyt\" target=\"_blank\" rel=\"noopener\">met een laagsteprijsgarantie naar Belgi\u00eb wil komen<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dat een product in de ene winkel van Colruyt soms dubbel zoveel kan kosten als in de andere, deed vorige week flink wat stof opwaaien in de media. Twee concurrenten reageerden al snel met een knipoog op de hetze. \u00a0 \u201cOveral even laag\u201d \u201cJe hoeft niet te verhuizen voor een goede deal,\u201d luidt het bij [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn en Lidl steken de draak met lokale prijsverschillen bij Colruyt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dat prijsverschillen tussen twee Colruyts groot kunnen zijn, kwam uitgebreid in de media. 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