{"id":28460,"date":"2018-09-20T13:04:03","date_gmt":"2018-09-20T13:04:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/tesco-launches-jacks-discount-chain\/"},"modified":"2018-09-20T13:04:03","modified_gmt":"2018-09-20T13:04:03","slug":"tesco-launches-jacks-discount-chain","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-launches-jacks-discount-chain\/","title":{"rendered":"Tesco opent eerste discountsupermarkten Jack\u2019s"},"content":{"rendered":"<p>De eerste twee vestigingen van <strong>Jack\u2019s<\/strong>, de nieuwe discountformule van <strong>Tesco<\/strong>, hebben de deuren geopend. De bedoeling van de Engelse retailreus is dat de prijzen er lager liggen dan bij <strong>Aldi <\/strong>en <strong>Lidl<\/strong>.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Investering van 25 miljoen euro<\/h2>\n<p>In het Verenigd Koninkrijk zijn discounters Aldi en Lidl rijzende sterren: andere\u00a0supermarktketens zien er hun marktaandeel al jaren door bedreigd. Zo ook Tesco, zeker nu concurrenten <strong>Sainsbury\u2019s<\/strong> en <strong>Asda<\/strong> het op een akkoordje gooien en willen fuseren.\u00a0De Britse marktleider lanceert daarom Jack\u2019s, een nieuwe supermarktformule waarmee de retailer een antwoord wil bieden op het discountgeweld.\u00a0\u201cWe hebben nagedacht over wat klanten willen, en hoe hen dat op de meest kosteneffici\u00ebnte, prijsgerichte manier mogelijk te brengen. De <a href=\"https:\/\/www.bbc.com\/news\/business-45572731\" target=\"_blank\" rel=\"noopener\">bedoeling is om de goedkoopste te zijn<\/a> voor consumenten\u201d, aldus CEO Dave Lewis aan BBC.<\/p>\n<p>\u00a0<\/p>\n<p>Jack\u2019s, vernoemd naar de Tesco-oprichter\u00a0Jack Cohen, voert een assortiment van zo\u2019n 1.800 producten onder het eigen label Jack\u2019s en 800 onder andere merken. Ter vergelijking: in het VK heeft een gemiddelde Tesco-supermarkt een aanbod van pakweg 35.000 artikelen, een Aldi-vestiging 1.800.<\/p>\n<p>\u00a0<\/p>\n<p>De eerste twee winkels hebben de deuren geopend in Chatteris\u00a0(vlakbij Cambridge) en in Immingham\u00a0(bij Hull), beide in het Oosten van Engeland. Op korte termijn staan <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-lanceert-eigen-discounter-strijd-tegen-aldi-en-lidl\" target=\"_blank\" rel=\"noopener\">tien tot vijftien vestigingen op de planning<\/a>, waarvan vijf in voormalige panden van cash&amp;carry-keten <strong>Metro <\/strong>en twee in Tesco-winkels die de keten eerder zelf afstootte. Voor de overige filialen zijn nieuwe locaties uitgezocht.<\/p>\n<p>\u00a0<\/p>\n<p>Topman Lewis vreest niet voor kannibalisatie ten opzichte van de bestaande Tesco-supermarkten: hij wil integendeel zelfs een vestiging op de site van een Tesco-hypermarkt openen om het gedrag van consumenten te kunnen vergelijken. Met het nieuwe concept gaat een investering van 25 \u00e0 30 miljoen euro gepaard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De eerste twee vestigingen van Jack\u2019s, de nieuwe discountformule van Tesco, hebben de deuren geopend. De bedoeling van de Engelse retailreus is dat de prijzen er lager liggen dan bij Aldi en Lidl. \u00a0 Investering van 25 miljoen euro In het Verenigd Koninkrijk zijn discounters Aldi en Lidl rijzende sterren: andere\u00a0supermarktketens zien er hun marktaandeel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tesco opent eerste discountsupermarkten Jack\u2019s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De eerste twee vestigingen van Jack\u2019s, de nieuwe discountformule van Tesco, hebben de deuren geopend. 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