{"id":28584,"date":"2018-09-26T10:55:20","date_gmt":"2018-09-26T10:55:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/dunkin-donuts-getting-rid-donuts\/"},"modified":"2018-09-26T10:55:20","modified_gmt":"2018-09-26T10:55:20","slug":"dunkin-donuts-getting-rid-donuts","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/dunkin-donuts-getting-rid-donuts\/","title":{"rendered":"Dunkin&#039; Donuts laat de donuts vallen"},"content":{"rendered":"<p><strong>Dunkin&#8217; Donuts<\/strong>\u00a0heet vanaf nu gewoon <strong>Dunkin&#8217;<\/strong>: de (voormalige) donutketen schrapt het ronde gebak uit haar naam om zich\u00a0een ruimer imago aan te meten.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Koffie en thee in plaats van donuts<\/h2>\n<p>Het woord\u00a0<a href=\"https:\/\/money.cnn.com\/2018\/09\/25\/news\/dunkin-donuts-new-name\/index.html\" target=\"_blank\" rel=\"noopener\">Donuts verdwijnt vanaf januari uit alle communicatie<\/a>: van het logo tot de verpakkingen\u00a0rept de Amerikaanse keten die bekend staat om het geglazuurde gebak alleen over nog Dunkin\u2019.\u00a0Aangezien dranken, en dan vooral koffie, in de Verenigde Staten al goed zijn voor 60% van de verkoop, wil de keten zich omturnen tot een bedrijf met een focus op dranken. Het voegt steeds meer koffies en theesoorten toe, net zoals ander eten om mee te nemen. Donuts blijven uiteraard ook nog wel gewoon te koop.<\/p>\n<p>\u00a0<\/p>\n<p>Nu consumenten steeds meer bezig zijn met hun gezondheid, krijgen fastfood en gesuikerde of vettige voeding een slechte reputatie. Ook bij frisdrankproducenten zoals <strong>Coca-Cola<\/strong> vallen de verkoopcijfers terug, waardoor de colamaker op zoek gaat naar nieuwe, gezondere alternatieven. Dunkin\u2019 wil\u00a0zo vooral de klemtoon leggen op het vlugge gedeelte van fastfood en minder op de ongezonde connotatie: om een snellere service te leveren, worden in nieuwe winkels onder meer digitale kiosken, een uitgebreidere Grab&amp;Go-afdeling en een voorsteekrij, voor wie op voorhand via de app heeft besteld, toegevoegd.<\/p>\n<p>\u00a0<\/p>\n<p>In twee verkooppunten hangt de nieuwe naam al boven de gevel. Het bedrijf wil als Dunkin\u2019 ook verder groeien: het plant in de Verenigde Staten duizend nieuwe winkels te openen\u00a0voor het einde van 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dunkin&#8217; Donuts\u00a0heet vanaf nu gewoon Dunkin&#8217;: de (voormalige) donutketen schrapt het ronde gebak uit haar naam om zich\u00a0een ruimer imago aan te meten. \u00a0 Koffie en thee in plaats van donuts Het woord\u00a0Donuts verdwijnt vanaf januari uit alle communicatie: van het logo tot de verpakkingen\u00a0rept de Amerikaanse keten die bekend staat om het geglazuurde gebak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dunkin&#039; 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