{"id":28613,"date":"2018-09-27T10:04:30","date_gmt":"2018-09-27T10:04:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/first-real-amazon-store-opens-new-york\/"},"modified":"2018-09-27T10:04:30","modified_gmt":"2018-09-27T10:04:30","slug":"first-real-amazon-store-opens-new-york","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/first-real-amazon-store-opens-new-york\/","title":{"rendered":"Eerste \u2018echte\u2019 fysieke Amazon-winkel opent in New York"},"content":{"rendered":"<p><strong>Amazon <\/strong>lanceert nog maar eens een nieuw fysiek winkelconcept: in New York opent het vrijdag de eerste winkel van <strong>Amazon 4-star<\/strong>, een gecureerde non-foodwinkel waar de onlineretailer alleen de hoogst gequoteerde producten van zijn platform verkoopt.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Fysieke versie van online platform<\/h2>\n<p>Alles wat je bij Amazon 4-star ziet, kreeg op de website een quotering van vier sterren of meer van gebruikers. Of het komt van een topverkoper van het platform. Of het is nieuw, of trending online. Kortom, wat je in de nieuwe Amazon-winkel ziet, zijn zoals de bovenste zoekresultaten online, maar dan zonder dat je ernaar zoekt. Van elektronica tot speelgoed: Amazon biedt er een selectie van al zijn best scorende producten aan. De winkel is met andere woorden een letterlijke fysieke vertaling van het onlineplatform, en dus eigenlijk de eerste \u00e9chte Amazon-winkel.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe hebben <a href=\"https:\/\/blog.aboutamazon.com\/shopping\/amazon-4-star\" target=\"_blank\" rel=\"noopener\">Amazon 4-star gecre\u00eberd als een plek waar klanten producten ontdekken<\/a> waar ze dol op zullen zijn. De selectie is een directe weerspiegeling van onze klanten: wat ze kopen en waar ze van houden\u201d, klinkt het in een blogpost van de retailreus. Op dit moment is de gemiddelde beoordeling van alle producten in de \u2018Amazon 4-star\u2019-winkel 4,4 sterren en gezamenlijk hebben de producten in de winkel meer dan 1,8 miljoen vijfsterrenrecensies gekregen van klanten. Het assortiment begint bij een aantal van de populairste categorie\u00ebn op Amazon.com, maar de deur staat al open voor verdere uitbreiding.<\/p>\n<p>\u00a0<\/p>\n<p>Met dank aan de grote hoeveelheid data waar Amazon over beschikt, wordt het aanbod in de winkel ook lokaal gepersonaliseerd: in de winkel vinden shoppers onder meer displays met wat \u2018trending\u2019 is in New York.\u00a0Zo prijken er bordjes met citaten uit de reviews van klanten en is er een eiland met de producten die het vaakst op de verlanglijstjes van Amazon-leden staan.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Doel: Prime-zieltjes winnen<\/h2>\n<p>De eigenlijke bedoeling van de winkel? Nieuwe Prime-leden rekruteren. De elektronische prijslabels houden er voortdurend de actuele (online) prijzen bij, maar tonen vooral ook het prijsvoordeel dat leden van de abonnementsformule op elk product genieten. In de winkel kunnen shoppers dan ook een gratis proefabonnement van 30 dagen nemen, zodat ze meteen tegen de Prime-prijs kunnen kopen.<\/p>\n<p>\u00a0<\/p>\n<p>Ondertussen probeert Amazon via de winkel ook Alexa, de voice-assistant van de retailer, bij mensen binnen te krijgen: geconnecteerde toestellen, zoals de slimme speakers van Echo en <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-laat-je-met-je-microgolfoven-praten\" target=\"_blank\" rel=\"noopener\">de gloednieuwe sprekende microgolfoven<\/a>, kunnen in de shop worden uitgetest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon lanceert nog maar eens een nieuw fysiek winkelconcept: in New York opent het vrijdag de eerste winkel van Amazon 4-star, een gecureerde non-foodwinkel waar de onlineretailer alleen de hoogst gequoteerde producten van zijn platform verkoopt. \u00a0 Fysieke versie van online platform Alles wat je bij Amazon 4-star ziet, kreeg op de website een quotering [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eerste \u2018echte\u2019 fysieke Amazon-winkel opent in New York - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon lanceert een fysieke versie van zichzelf: een gecureerde non-foodwinkel waar de onlineretailer alleen de hoogst gequoteerde producten verkoopt.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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