{"id":28668,"date":"2018-09-28T08:42:39","date_gmt":"2018-09-28T08:42:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/hema-opens-pilot-store-abu-dhabi\/"},"modified":"2018-09-28T08:42:39","modified_gmt":"2018-09-28T08:42:39","slug":"hema-opens-pilot-store-abu-dhabi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/hema-opens-pilot-store-abu-dhabi\/","title":{"rendered":"Hema start met testwinkel in Abu Dhabi"},"content":{"rendered":"<p>In Abu Dhabi heeft de eerste winkel van <strong>Hema <\/strong>in het Midden-Oosten de deuren geopend. Met deze winkel, de eerste buiten Europa, test de Nederlandse keten welk assortiment er aanslaat.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Nood aan betaalbaar<\/h2>\n<p>Als voorbereiding op grotere winkels in het Midden-Oosten heeft Hema in de Verenigde Arabische Emiraten haar eerste niet-Europese winkel geopend. De winkel start met een basisassortiment, dat langzaam wordt uitgebreid: het is de bedoeling dat ook in de vestigingen in het Midden-Oosten het volledige internationale assortiment te koop zal zijn. Er moeten ook al <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/hema-gaat-arabisch-en-opent-winkels-midden-oosten\" target=\"_blank\" rel=\"noopener\">zeker meerdere winkels in de regio<\/a> komen, waaronder in Dubai.\u00a0Voor de\u00a0expansie werkt Hema samen met <strong>Apparel Group<\/strong>, die voor de Nederlandse retailer grote kansen ziet in de VAE en de rest van het Midden-Oosten, omdat de rest van het winkelaanbod er vooral uit luxe bestaat. De lokale gezinnen hebben er echter behoefte aan betaalbare producten.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDe opening van onze winkel in Abu Dhabi is een belangrijke stap in de buitenlandse groei van Hema. We hebben niet alleen voor het Midden-Oosten gekozen vanwege de kansen in die markt, maar ook voor de strategische ligging tussen Europa en Azi\u00eb\u201d, zegt directeur Richard Flint.\u00a0Om verder uit te breiden gaat Hema trouwens steeds meer samenwerkingen aan. Zo opende Hema onlangs haar eerste shop-in-shop in het nieuwe warenhuis <strong>NEXT <\/strong>op Oxford Street in Londen. Internationale expansie is een belangrijke pijler in de groeistrategie van de keten, samen met e-commerce en groei in de Benelux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Abu Dhabi heeft de eerste winkel van Hema in het Midden-Oosten de deuren geopend. Met deze winkel, de eerste buiten Europa, test de Nederlandse keten welk assortiment er aanslaat. \u00a0 Nood aan betaalbaar Als voorbereiding op grotere winkels in het Midden-Oosten heeft Hema in de Verenigde Arabische Emiraten haar eerste niet-Europese winkel geopend. De [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema start met testwinkel in Abu Dhabi - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In Abu Dhabi heeft Hema zijn eerste winkel in het Midden-Oosten geopend. 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