{"id":28750,"date":"2018-10-04T11:37:43","date_gmt":"2018-10-04T11:37:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/jumbo-online-11-cheaper-colruyt\/"},"modified":"2018-10-04T11:37:43","modified_gmt":"2018-10-04T11:37:43","slug":"jumbo-online-11-cheaper-colruyt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-online-11-cheaper-colruyt\/","title":{"rendered":"\u201cJumbo online 11% goedkoper dan Colruyt\u201d"},"content":{"rendered":"<p>De prijsverschillen tussen <strong>Colruyt <\/strong>en het Nederlandse <strong>Jumbo<\/strong> kunnen flink oplopen. Dat blijkt uit een vergelijking van 600 merkproducten door dataspecialist Daltix, die de conclusies presenteerde op het RetailDetail Food Congress. Colruyt betwist de resultaten.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Grote verschillen per dag<\/h2>\n<p>74% van de producten in de selectie bleek goedkoper bij Jumbo, 24% was goedkoper bij Colruyt en 2% had dezelfde prijs, zo blijkt uit de analyse. Het gemiddelde prijsverschil bedroeg 11%, al waren er wel grote verschillen van dag tot dag, omdat beide retailers de prijzen voortdurend aanpassen. De grootste prijsverschillen mat Daltix in de categorie\u00ebn diepvries, koekjes\/chocolade en wijn\/bubbels. Colruyt bleek significant goedkoper voor de categorie barbecue.<\/p>\n<p>\u00a0<\/p>\n<p>Daltix vergeleek de prijzen in het Collect &amp; Go-afhaalpunt te Halle en in de Jumbo-webshop gedurende bijna drie maanden: van 1 juli tot 23 september. De vergelijking heeft enkel betrekking op A-merkproducten, omdat die makkelijker \u00e9\u00e9n op \u00e9\u00e9n te vergelijken zijn. Een algoritme met artifici\u00eble intelligentie matcht de producten op basis van hun benaming, beschrijving en ingredi\u00ebnten. \u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>\u201cGeen online met offline vergelijken\u201d<\/h2>\n<p>Colruyt is het niet eens met de analyse: volgens de discounter mag je de prijzen in de afhaalpunten niet zomaar vergelijken met die in de fysieke winkels. Online gelden andere concurrentieverhoudingen en dus ook andere prijzen.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWij vergelijken al drie jaar de prijzen van Jumbo met die van onze grenswinkels\u201d, zegt marketingdirecteur Guy Elewaut. \u201cDaaruit blijkt dat de prijzen voor merkproducten ongeveer gelijk liggen in een niet-gewogen vergelijking, en dat wij goedkoper zijn als je aan elk product het gewicht toekent dat overeenkomt met het consumptiepatroon van de Belg.\u201d Want een zoutvaatje heeft uiteraard een heel andere prijs en aankoopfrequentie dan een fles whisky, en als je die \u00e9\u00e9n op \u00e9\u00e9n vergelijkt trekt dat de percentages scheef, zo redeneert Colruyt. \u201cVoor huismerkproducten zijn wij bovendien merkelijk goedkoper dan Jumbo.\u201d Daltix vindt gewogen vergelijkingen niet relevant vanuit het standpunt van de consument.<\/p>\n<p>\u00a0<\/p>\n<p>Het nieuws dat Jumbo volgend jaar naar Belgi\u00eb komt, zorgt voor flink wat nervositeit in de Belgische foodretailsector. Of Jumbo in Belgi\u00eb dezelfde prijzen zal hanteren als in Nederland is wel twijfelachtig, denkt Jonas Deprez van Daltix. \u201cIn Nederland mag je met verlies verkopen. De structurele kosten zijn er lager voor supermarkten en er zijn verschillen in btw en accijnzen. In eerdere analyses toonden we aan dat <strong>Albert Heijn<\/strong> voor merkproducten in Nederland 3% goedkoper is dan in Belgi\u00eb.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De prijsverschillen tussen Colruyt en het Nederlandse Jumbo kunnen flink oplopen. Dat blijkt uit een vergelijking van 600 merkproducten door dataspecialist Daltix, die de conclusies presenteerde op het RetailDetail Food Congress. Colruyt betwist de resultaten. \u00a0 Grote verschillen per dag 74% van de producten in de selectie bleek goedkoper bij Jumbo, 24% was goedkoper bij [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cJumbo online 11% goedkoper dan Colruyt\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De prijsverschillen tussen Colruyt en het Nederlandse Jumbo kunnen flink 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