{"id":28815,"date":"2018-10-08T15:23:47","date_gmt":"2018-10-08T15:23:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/jacobs-douwe-egberts-will-be-producing-and-distributing-illy-capsules\/"},"modified":"2018-10-08T15:23:47","modified_gmt":"2018-10-08T15:23:47","slug":"jacobs-douwe-egberts-will-be-producing-and-distributing-illy-capsules","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/jacobs-douwe-egberts-will-be-producing-and-distributing-illy-capsules\/","title":{"rendered":"Jacobs Douwe Egberts gaat Illy-capsules maken en verdelen"},"content":{"rendered":"<p>Koffiemerk <strong>Illy<\/strong> en <strong>JAB<\/strong>, het moederbedrijf van <strong>Douwe Egberts<\/strong>, hebben een licentieovereenkomst gesloten voor de productie en distributie van de aluminiumcapsules van Illy. Voor Illy zijn de capsules een nieuwe toevoeging aan het assortiment.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Alles voor de keuzevrijheid van de klant<\/h2>\n<p>Jacobs Douwe Egberts gaan voortaan de koffiecapsules van het merk Illy produceren: in de eerste helft van 2019 zal Douwe Egberts de concurrerende koffiecapsules ook wereldwijd op de markt brengen. Volgens Massimiliano Pogliani, CEO van <strong>Illycaff\u00e8<\/strong>, is JAB de juiste partner gebleken om voor het eerst aluminiumcapsules van het merk te lanceren. Om het nog even complexer te maken: dit soort aluminiumcapsules wordt doorgaans gebruikt in Nespresso-koffiemachines.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDe kwaliteitsleider en de marktleider brengen hun sterktes bij elkaar ten voordele van de klant, die de kern van dit project vormt\u201d, aldus Pogliani. \u201cMiljoenen koffieliefhebbers zullen ten volle kunnen genieten van hun keuzevrijheid, en dat is erg opwindend.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Voorbode voor overname?<\/h2>\n<p>Jacobs Douwe Egberts zal de koffiecapsules produceren en internationaal via de retailbranche verdelen. Illy zal de capsules wel zelf in thuisland Itali\u00eb verdelen. Ook de andere verkoopkanalen neemt Illy voor eigen rekening.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>De licentiesamenwerking kan een voorbode voor meer zijn, want JAB liet onlangs nog <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/illy-wordt-opgevrijd-door-douwe-egberts-en-nestl%C3%A9\" target=\"_blank\" rel=\"noopener\">interesse blijken om Illycaff\u00e8 over te nemen<\/a>. Dochter Jacobs Douwe Egberts is nu al de grootste koffiemaker ter wereld en is met de merken Douwe Egberts, <strong>Jacquemotte<\/strong> en <strong>Zwarte Kat <\/strong>goed voor ruim 5 miljard euro jaarlijkse omzet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Koffiemerk Illy en JAB, het moederbedrijf van Douwe Egberts, hebben een licentieovereenkomst gesloten voor de productie en distributie van de aluminiumcapsules van Illy. Voor Illy zijn de capsules een nieuwe toevoeging aan het assortiment. \u00a0 Alles voor de keuzevrijheid van de klant Jacobs Douwe Egberts gaan voortaan de koffiecapsules van het merk Illy produceren: in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jacobs Douwe Egberts gaat Illy-capsules maken en verdelen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Koffiemerk 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