{"id":2885,"date":"2013-04-11T10:26:33","date_gmt":"2013-04-11T10:26:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/overheidsmetingen-helpen-mcdonalds-zoektocht-naar-locaties\/"},"modified":"2013-04-11T10:26:33","modified_gmt":"2013-04-11T10:26:33","slug":"overheidsmetingen-helpen-mcdonalds-zoektocht-naar-locaties","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/overheidsmetingen-helpen-mcdonalds-zoektocht-naar-locaties\/","title":{"rendered":"Overheidsmetingen helpen McDonald\u2019s in zoektocht naar locaties"},"content":{"rendered":"<h2>Meetlussen op 32 plaatsen<\/h2>\n<p>McDonald\u2019s hoopt <a target=\"_blank\" href=\"nl\/belgie\/food\/item\/15181-mcdonalds-belgi%C3%AB-investeert-dit-jaar-20-miljoen-euro\" rel=\"noopener\">dit jaar nog drie nieuwe vestigingen<\/a> te openen in Belgi\u00eb. Om precies te weten te komen welke locaties daarvoor het best geschikt zijn, heeft de keten het Agentschap Wegen en Verkeer gevraagd op <strong>32 plaatsen in Vlaanderen meetlussen op de weg aan te brengen<\/strong>, zodat het verkeer er gedurende een periode exact gemeten wordt. Daartoe spant het AWV zwarte kabels over de baan, die elk passerend voertuig registreren.<\/p>\n<p>\u00a0<\/p>\n<p>Voor het volledige rapport met een gedetailleerde analyse van de verkeersstromen moet de fastfoodketen 38.000 betalen, maar dat heeft het bedrijf er <a target=\"_blank\" href=\"http:\/\/www.demorgen.be\/dm\/nl\/989\/Binnenland\/article\/detail\/1611982\/2013\/04\/10\/McDonald-s-betaalt-Vlaamse-overheid-38-000-euro-voor-ideale-locatie.dhtml\" rel=\"noopener\">naar eigen zeggen graag voor over<\/a>. &#8220;Het openen van een nieuwe vestiging is geen nattevingerwerk. Elk restaurant is een gigantische investering. Natuurlijk zijn we dus <strong>enkel ge\u00efnteresseerd in locaties die rendabel zijn<\/strong>&#8220;, laat Kristel Muls, woordvoerder voor McDonald&#8217;s Belgi\u00eb, optekenen in De Morgen.<\/p>\n<p>\u00a0<\/p>\n<h2>AWV: Commerci\u00eble opdrachten als tijd het toelaat<\/h2>\n<p>Het is niet de eerste keer dat het AWV opdrachten van bedrijven aanneemt: eerder maakten <strong>Shell en Esso al van de diensten gebruik<\/strong>. Al is het toch vrij uitzonderlijk, aldus Ilse Luypaerts van het AWV: \u201cWe hebben eigen tellers in dienst, die 99% van hun tijd metingen uitvoeren voor het agentschap en voor andere overheidsorganisaties. Pas wanneer ze even tijd vrij hebben, kunnen ze andere opdrachten aanvaarden.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Wat wel frequent voorkomt, is dat <strong>bedrijven bestaande data bij de overheidsdienst opvragen<\/strong>. Daar rekent het AWV overigens slechts 25 euro per rapport tot tien pagina\u2019s voor aan. Een tip voor andere retailers?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meetlussen op 32 plaatsen McDonald\u2019s hoopt dit jaar nog drie nieuwe vestigingen te openen in Belgi\u00eb. Om precies te weten te komen welke locaties daarvoor het best geschikt zijn, heeft de keten het Agentschap Wegen en Verkeer gevraagd op 32 plaatsen in Vlaanderen meetlussen op de weg aan te brengen, zodat het verkeer er gedurende [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overheidsmetingen helpen McDonald\u2019s in zoektocht naar locaties - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/overheidsmetingen-helpen-mcdonalds-zoektocht-naar-locaties\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overheidsmetingen helpen McDonald\u2019s in zoektocht naar locaties - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Meetlussen op 32 plaatsen McDonald\u2019s hoopt dit jaar nog drie nieuwe vestigingen te openen in Belgi\u00eb. 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