{"id":28958,"date":"2018-10-15T14:29:47","date_gmt":"2018-10-15T14:29:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-opens-first-planning-studio-central-london\/"},"modified":"2018-10-15T14:29:47","modified_gmt":"2018-10-15T14:29:47","slug":"ikea-opens-first-planning-studio-central-london","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-opens-first-planning-studio-central-london\/","title":{"rendered":"Ikea opent eerste mini-stadswinkel in Londen"},"content":{"rendered":"

Om beter te beantwoorden aan de verwachtingen van onlineshoppers, sleutelt Ikea<\/strong> aan zijn zakenmodel. Een nieuw type stadswinkels moet de ‘missing link’ worden tussen de grote warenhuizen en de webshop.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Advies en inspiratie<\/h2>\n

Ikea Planning Studio is de naam van het nieuwe type mini-stadswinkels waarin de interieurketen focust op de keuken en de slaapkamer. Shoppers krijgen er advies en inspiratie in een intieme setting<\/a>\u00a0en kunnen vervolgens hun bestelling online plaatsen. Het nieuwe winkelconcept wil complementair zijn aan de grote Ikea-warenhuizen en de webshop. De eerste vestiging opende vorige donderdag op Tottenham Court Road in het centrum van Londen en is slechts 400 m\u00b2 groot.<\/p>\n

\u00a0<\/p>\n

Ikea wil Planning Studios\u00a0openen in tien wereldsteden, waaronder ook nog New York en Tokio. “Dit maakt deel uit van onze transformatie,” zegt Javier Qui\u00f1ones, die Ikea leidt in het Verenigd Koninkrijk en Ierland. \u201cDit is slechts de top van de ijsberg. We verwachten nog meer van dit type winkels te openen, maar ook andere concepten rond woninginrichting met een voedingsaanbod.\u201d Hij wijst erop dat zowat de helft van de consumenten vandaag geen auto bezit, waardoor het voor hen niet makkelijk is om de grote Ikea-warenhuizen buiten de steden te bezoeken.<\/p>\n

\u00a0<\/p>\n

Vorige week nog maakte de retailer bekend zijn grote winkels te\u00a0willen inkrimpen in verzadigde markten<\/a>. Omdat e-commerce snel aan belang wint, zal in sommige winkels een deel van de oppervlakte worden omgebouwd naar distributiehubs voor online bestellingen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Om beter te beantwoorden aan de verwachtingen van onlineshoppers, sleutelt Ikea aan zijn zakenmodel. Een nieuw type stadswinkels moet de ‘missing link’ worden tussen de grote warenhuizen en de webshop. \u00a0 Advies en inspiratie Ikea Planning Studio is de naam van het nieuwe type mini-stadswinkels waarin de interieurketen focust op de keuken en de slaapkamer. […]<\/p>\n","protected":false},"author":1,"featured_media":28956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"\nIkea opent eerste mini-stadswinkel in Londen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Een nieuw type stadswinkels moet voor Ikea de missing link worden tussen de grote warenhuizen en de webshop. 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