{"id":29425,"date":"2018-11-12T10:59:06","date_gmt":"2018-11-12T10:59:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/ca-launching-collaboration-butlers\/"},"modified":"2018-11-12T10:59:06","modified_gmt":"2018-11-12T10:59:06","slug":"ca-launching-collaboration-butlers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/ca-launching-collaboration-butlers\/","title":{"rendered":"C&amp;A lanceert samenwerking met Butlers"},"content":{"rendered":"<p>Modeketen <strong>C&amp;A<\/strong> zal binnenkort in 500 Europese winkels ook woonaccessoires uit de <strong>Butlers<\/strong>-collectie te koop aanbieden. Bovendien zullen in zeven filialen heuse kerstshops van de decoratieketen openen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Dubbele strategie<\/h2>\n<p>De samenwerking met Butlers is onderdeel van <a href=\"https:\/\/www.echo24.de\/welt\/c-a-startet-kooperation-mit-deko-anbieter-butlers-zr-10538768.html\" target=\"_blank\" rel=\"noopener\">een herori\u00ebntatie die CEO Alain Caparros heeft uitgetekend<\/a>\u00a0voor C&amp;A, dat af te rekenen heeft met toenemende concurrentie van discounters als <strong>Primark<\/strong> en andere goedkope modeaanbieders zoals <strong>H&amp;M<\/strong> en <strong>Zara<\/strong>. Caparros heeft het bedrijf daarom een \u200b\u200bdubbele strategie opgelegd: enerzijds in het lage prijssegment concurreren via huismerken en anderzijds het eigen productgamma verruimen door premium merken aan te bieden, zoals jeansbroeken van <strong>Mustang<\/strong> (sinds oktober).<\/p>\n<p>\u00a0<\/p>\n<p>Ook de nieuwe samenwerking met Butlers is een stap in die richting. In de toekomst zal C&amp;A steeds meer producten als sieraden, accessoires en cosmetica aanbieden. Mohamed Bouyaala, CEO van C&amp;A Duitsland, benadrukte: &#8220;Uit marktonderzoek weten we dat het segment accessoires een belangrijk groeipotentieel heeft voor ons, zeker in de kersttijd.&#8221;<\/p>\n<p>\u00a0<\/p>\n<p>Ook de oprichter van Butlers, Wilhelm Josten, ziet voordelen voor zijn bedrijf in de alliantie: voor hem is de samenwerking met C&amp;A &#8220;een uitstekende gelegenheid om het merk Butlers in heel Europa bekend te maken en voet aan de grond te krijgen in voorheen onbekende markten.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modeketen C&amp;A zal binnenkort in 500 Europese winkels ook woonaccessoires uit de Butlers-collectie te koop aanbieden. Bovendien zullen in zeven filialen heuse kerstshops van de decoratieketen openen. \u00a0 Dubbele strategie De samenwerking met Butlers is onderdeel van een herori\u00ebntatie die CEO Alain Caparros heeft uitgetekend\u00a0voor C&amp;A, dat af te rekenen heeft met toenemende concurrentie van [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-29425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C&amp;A lanceert samenwerking met Butlers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Modeketen C&amp;A zal binnenkort in 500 winkels ook \u00a0tafel- en woonaccessoires uit de Butlers-collectie aanbieden. 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