{"id":29473,"date":"2018-11-14T12:51:17","date_gmt":"2018-11-14T12:51:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/pets-place-verzilvert-samenwerking-met-bolcom\/"},"modified":"2018-11-14T12:51:17","modified_gmt":"2018-11-14T12:51:17","slug":"pets-place-verzilvert-samenwerking-met-bolcom","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/pets-place-verzilvert-samenwerking-met-bolcom\/","title":{"rendered":"Pets Place verzilvert samenwerking met bol.com"},"content":{"rendered":"

Pets Place<\/strong> zag zijn online verkopen het voorbije halfjaar sterk toenemen. Dat heeft de dierenspecialist grotendeels te danken aan de samenwerking met bol.com<\/strong>, maar ook de eigen webshop doet het zeer goed.<\/p>\n

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Exclusieve producten<\/h2>\n

De keten verwacht dit boekjaar een online omzet van 17\u00a0miljoen euro<\/a> te realiseren, tegenover 4,5\u00a0miljoen vorig jaar. Die sterke groeicijfers zijn vooral het gevolg van de samenwerking met bol.com, waardoor 12.000\u00a0artikelen van Pets Place nu ook in Belgi\u00eb te koop zijn<\/a>. Daarnaast zijn de verkopen via de eigen webshop de afgelopen zes maanden met 60% toegenomen.\u00a0<\/p>\n

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Naast voor de hand liggende producten zoals honden- en kattenvoer worden via internet ook veel meer specialistische goederen besteld: omvangrijke artikelen die niet in de kofferbak passen<\/a>, zoals grote aquaria en andere dierenverblijven of producten die elders lastig verkrijgbaar zijn, zoals gps-trackers voor honden en katten, maar ook luxe kattenluikjes voorzien van een gepersonaliseerde chip.<\/p>\n

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Omnichannel-strategie<\/h2>\n

De online verkoop mag dan wel in de lift zitten, de fysieke winkels blijven niettemin zeer belangrijk voor Pets Place. Vele online bezoekers doen hun uiteindelijke aankoop immers in \u00e9\u00e9n van de 185\u00a0fysieke vestigingen. \u201cDe meest bezochte pagina op de website blijft de winkelzoeker”, zegt CEO Ard Malenstein. \u201cDe samenwerking met bol.com is een belangrijke stap in de omnichannel-strategie, waarbij we proberen het beste uit de combinatie van fysieke winkels en online verkoopkanalen te halen.\u201d<\/p>\n

\u00a0<\/p>\n

Ook bij bol.com zelf zijn er enkel positieve geluiden te horen over het samenwerkingsverband: \u201cDankzij de adviezen van de experts van Pets Place hebben we bijvoorbeeld de schapindeling en productinformatie van onze aquariumwinkel geoptimaliseerd\u201d, aldus inkoper Daan van Outeren. \u201cDaardoor zijn we op dat onderdeel dit jaar 25% harder gegroeid dan de rest van de dierenwinkel.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Pets Place zag zijn online verkopen het voorbije halfjaar sterk toenemen. Dat heeft de dierenspecialist grotendeels te danken aan de samenwerking met bol.com, maar ook de eigen webshop doet het zeer goed. \u00a0 Exclusieve producten De keten verwacht dit boekjaar een online omzet van 17\u00a0miljoen euro te realiseren, tegenover 4,5\u00a0miljoen vorig jaar. Die sterke groeicijfers […]<\/p>\n","protected":false},"author":1,"featured_media":29471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-29473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nPets Place verzilvert samenwerking met bol.com - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dierenwinkelketen Pets Place zag haar online omzet sterk toenemen: vooral dankzij de samenwerking met bol.com, al doet ook de eigen webshop het zeer goed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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