{"id":29660,"date":"2018-11-22T10:24:09","date_gmt":"2018-11-22T10:24:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/diy-giant-kingfisher-exits-three-countries\/"},"modified":"2018-11-22T10:24:09","modified_gmt":"2018-11-22T10:24:09","slug":"diy-giant-kingfisher-exits-three-countries","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/diy-giant-kingfisher-exits-three-countries\/","title":{"rendered":"DHZ-reus Kingfisher trekt zich terug uit drie landen"},"content":{"rendered":"<p><strong>Kingfisher<\/strong>, Europa\u2019s op \u00e9\u00e9n na grootste groep van doe-het-zelfketens, trekt zich terug uit Portugal, Rusland en Spanje. De groep wil zich vooral focussen op zijn belangrijkste markten, waaronder de Franse: daar heeft <strong>Castorama <\/strong>het bepaald niet onder de markt.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Castorama weegt op resultaten<\/h2>\n<p>Op groepsniveau doet Kingfisher (de groep boven de Franse ketens <strong>Brico D\u00e9p\u00f4t<\/strong> en Castorama en de Britse ketens <strong>B&amp;Q<\/strong> en <strong>Screwfix<\/strong>) het nochtans niet slecht: in de drie maanden tot 31 oktober boekte de groep een <a href=\"https:\/\/www.kingfisher.com\/files\/results\/2018\/q3_18\/q3_trading_18.pdf\" target=\"_blank\" rel=\"noopener\">omzet van 3,048\u00a0miljard pond<\/a> (3,4\u00a0miljard euro), bij constante wisselkoersen is dat een stijging met 1,2%. Terwijl de omzet van Brico D\u00e9p\u00f4t 2,4% klom en die van Screwfix zelfs 10,6%, zag B&amp;Q zijn verkoop met 2,8% dalen en ging Castorama zelfs 7,6% in de min.<\/p>\n<p>\u00a0<\/p>\n<p>De Franse CEO V\u00e9ronique Laury voelt zich dan ook genoodzaakt om in te grijpen: \u201cWij hebben de beslissing genomen om ons terug te trekken uit Rusland, Spanje en Portugal\u201d &#8211; tot nog toe goed voor 6% van de groepsomzet &#8211; om \u201conze strategie volop te concentreren op onze belangrijkste markten\u201d, zijnde Frankrijk en het Verenigd Koninkrijk. Of de beslissing betekent dat Kingfisher op zoek is naar een koper voor zijn activiteiten in die drie landen dan wel de winkels gewoon zal sluiten, is niet bekend.<\/p>\n<p>\u00a0<\/p>\n<h2>Nieuwe topman voor Frankrijk<\/h2>\n<p>\u201cOnze belangrijkste uitdaging wordt Castorama in Frankrijk\u201d, meent Laury: ze herinnert eraan dat er deze zomer een nieuw actieplan is aangekondigd om de scheve situatie recht te trekken. \u201cWe hebben de invoering van een strategie van permanent lage prijzen versneld en een nieuwe marketingcampagne gelanceerd om die strategie zichtbaar te maken bij onze klanten, maar er bestaat geen snelle remedie\u201d, aldus nog de Fran\u00e7aise. De Franse tak van Kingfisher kreeg begin oktober trouwens ook al een nieuwe topman: Christian Mazauric verving toen Marc T\u00e9nart.<\/p>\n<p>\u00a0<\/p>\n<p>Intussen groeit het ongeduld bij tal van aandeelhouders van Kingfisher, die erop wijzen dat V\u00e9ronique Laury al in 2016 een groot transformatieplan aankondigde. \u201cOne Kingfisher\u201d, zoals dat vijfjarenplan heet, heeft tot doel de producten die de groep verkoopt in alle winkelketens gelijk te schakelen, \u00e9\u00e9n gezamenlijk ICT-inkoopplatform te ontwikkelen en zo kostenbesparingen te realiseren. Volgens de CEO vordert dat plan \u201cin de juiste richting\u201d, al spreekt ze wel van een \u201clastige implementatie\u201d door de omvang van de veranderingen en helpt \u201cde moeilijke\u201d periode die de sector doormaakt ook niet echt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kingfisher, Europa\u2019s op \u00e9\u00e9n na grootste groep van doe-het-zelfketens, trekt zich terug uit Portugal, Rusland en Spanje. De groep wil zich vooral focussen op zijn belangrijkste markten, waaronder de Franse: daar heeft Castorama het bepaald niet onder de markt. \u00a0 Castorama weegt op resultaten Op groepsniveau doet Kingfisher (de groep boven de Franse ketens Brico [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-29660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DHZ-reus Kingfisher trekt zich terug uit drie landen - RetailDetail BE<\/title>\n<meta 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