{"id":29918,"date":"2018-12-06T10:08:55","date_gmt":"2018-12-06T10:08:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/scoopstore-opent-eerste-winkel-nieuwe-stijl-gent\/"},"modified":"2018-12-06T10:08:55","modified_gmt":"2018-12-06T10:08:55","slug":"scoopstore-opent-eerste-winkel-nieuwe-stijl-gent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/scoopstore-opent-eerste-winkel-nieuwe-stijl-gent\/","title":{"rendered":"Scoopstore opent eerste winkel \u2018nieuwe stijl\u2019 in Gent"},"content":{"rendered":"<p><strong>Scoopstore<\/strong>, dat letterlijk ruimte geeft aan opkomende merken en designers, opent een nieuwe winkel in Gent. De winkelketen heeft zo al vier vestigingen in Belgi\u00eb en Nederland, maar ziet deze opening als startschot voor verdere internationale expansie.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Fysiek platform voor startende labels<\/h2>\n<p>Na de winkels in Antwerpen, Mechelen en Maastricht doet Scoopstore nu ook Gent aan. Het concept vertaalt de formule van online platformen naar de fysieke winkelomgeving, door winkelruimte te verhuren aan startende labels. Shoppers vinden er zo een ruime waaier aan originele producten en merken, van tapijten uit kledij tot 3D-gelaserde GSM-hoesjes.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Aan de designers geeft Scoopstore de kans om niet alleen in contact te komen met de consument, maar biedt ook begeleiding, data en advies voor de verdere ontwikkeling van hun merk. \u201cHeel wat starters en creatievelingen maken geweldige producten, maar vinden het moeilijk hun merk uit te bouwen en producten te verkopen. De opzet van een webshop is vandaag kinderspel, maar opvallen en verkopen tussen de tienduizenden anderen is wat anders. Bij traditionele winkelketens waar de concurrentie moordend is, liggen ze soms ook snel weer buiten als de verkoop tegenvalt\u201d, legt algemeen directeur Inge Wouters uit.<\/p>\n<p>\u00a0<\/p>\n<h2>Scoopstore mikt op expansie \u201cover de landsgrenzen heen\u201d<\/h2>\n<p>De nieuwe winkel is te vinden in de Hoogpoort en biedt ruimte aan meer dan zestig jonge labels: zowel lokale merken, onder meer Vol+maakt en Negenduust, als (inter)nationale opkomende labels vinden er een stekje. Het is meteen ook de eerste vestiging in de nieuwe stijl van Scoopstore: de nieuwe winkel wordt de blauwdruk voor de nieuwe richting die de keten voortaan uit gaat.<\/p>\n<p>\u00a0<\/p>\n<p>Scoopstore gaat zelf immers ook een nieuwe fase van expansie in: de formule <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/scoop-store-vandaag-starten-%C3%A9n-stoppen-veel-meer-labels\" target=\"_blank\" rel=\"noopener\">kreeg de voorbije maanden een make-over<\/a> met een volledig vernieuwd winkelconcept, nieuw logo, nieuwe winkelbeleving en ook verbeterde feedback van shoppers aan de labels. De keten is daarmee naar eigen zeggen klaar voor verdere groei, zelfs buiten de Benelux: in de komende jaren moet het aantal winkels \u201cnog fors worden uitgebreid\u201d, vindt Wouters.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cOm opkomende labels te laten groeien moeten wij ook meer mogelijkheden aanbieden en dus ook nieuwe vestigingen bieden. Met onze diverse winkelpunten kunnen we ook labels helpen te ontdekken waar hun producten het beste aanslaan. Aangezien onze labelportfolio nu al voor \u00e9\u00e9n derde bestaat uit buitenlandse labels is het een logische stap dat we over de landsgrenzen heen kijken\u201d, klinken de ambities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scoopstore, dat letterlijk ruimte geeft aan opkomende merken en designers, opent een nieuwe winkel in Gent. De winkelketen heeft zo al vier vestigingen in Belgi\u00eb en Nederland, maar ziet deze opening als startschot voor verdere internationale expansie. \u00a0 Fysiek platform voor startende labels Na de winkels in Antwerpen, Mechelen en Maastricht doet Scoopstore nu ook [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-29918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scoopstore opent eerste winkel \u2018nieuwe stijl\u2019 in Gent - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Scoopstore opent een 4e winkel in Gent, die letterlijk ruimte geeft aan opkomende merken en designers. 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