{"id":29954,"date":"2018-12-07T09:20:49","date_gmt":"2018-12-07T09:20:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/sleutelrol-voor-slimme-verpakkingen-groei-online-boodschappen\/"},"modified":"2018-12-07T09:20:49","modified_gmt":"2018-12-07T09:20:49","slug":"sleutelrol-voor-slimme-verpakkingen-groei-online-boodschappen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/sleutelrol-voor-slimme-verpakkingen-groei-online-boodschappen\/","title":{"rendered":"Slimme verpakkingen spelen sleutelrol in groei online boodschappen"},"content":{"rendered":"<p>Slimme verpakkingstechnologie cre\u00ebert nieuwe mogelijkheden voor de online en offline verkoop van voeding en dranken. Dankzij unieke digitale codes wordt een enorme hoeveelheid data beschikbaar voor consumenten, producenten en retailers.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Vier online trends<\/h2>\n<p>\u201cRetail verandert en dat cre\u00ebert ook opportuniteiten. De fysieke handel zal zich heruitvinden, we krijgen een versmelting van offline en online\u201d, zegt St\u00e9phanie Bruhi\u00e8re, woordvoerder van verpakkingsproducent <strong>Tetra Pak<\/strong>. \u201cKijk maar naar de overname van <strong>Whole Foods<\/strong> door <strong>Amazon<\/strong> bijvoorbeeld.\u201d In die evoluties is ook een belangrijke rol weggelegd voor de verpakkingssector: nieuwe logistieke stromen vergen immers aangepaste verpakkingen.<\/p>\n<p>\u00a0<\/p>\n<p>Vier trends zijn bepalend voor het succes van online boodschappen: gemak, technologie, personalisering en duurzaamheid. Dat eerste is het belangrijkste criterium voor consumenten die kampen met tijdsgebrek: denk aan de opkomst van maaltijdboxen, abonnementsdiensten, snelle levering aan huis\u2026 Ook technologie vormt een factor van belang: innovaties als RFID, robotica en stembesturing verhogen de effici\u00ebntie in de logistieke keten, wat ultrasnel bezorgen mogelijk maakt. Een derde trend is personalisering: door middel van digitaal drukwerk en QR-codes kunnen verpakkingen engagement cre\u00ebren en de beleving vergroten, maar ook data verzamelen. Meer merkproducenten stappen daarom over naar een \u2018<em>direct to consumer<\/em>\u2019-model. Tot slot blijft duurzaamheid hoog op de agenda: consumenten willen weten of merken \u2018het juiste doen\u2019. De plasticproblematiek leeft, en iedereen streeft naar een beperking van secundaire verpakkingen en een toename van recyclage.<\/p>\n<p>\u00a0<\/p>\n<h2>Data verbeteren de ervaring<\/h2>\n<p>Wat betekent dit voor de verpakkingswereld? Slimme technologie\u00ebn zoals digitaal drukken maken het mogelijk om elke productverpakking van een unieke identificatiecode te voorzien. Deze codes genereren een grote hoeveelheid informatie: merken zullen in real time met de consument in gesprek kunnen gaan en hem informeren over de herkomst van grondstoffen, producteigenschappen en duurzaamheidskenmerken. De data leveren ook inzichten op waarmee merken en retailers aan de slag kunnen om de winkelervaring te verbeteren en verder te personaliseren voor de consument.\n<\/p>\n<p>\u00a0<\/p>\n<p>Daarnaast speelt het logistieke aspect: e-retailers hebben unieke identificatiecodes nodig die compatibel zijn met de robottechnologie in hun magazijnen en distributiekanalen. Dergelijke codes vormen zelfs de sleutel tot succes in e-commerce: ze maken het mogelijk om een complexe logistiek te beheren en de effici\u00ebntie te verbeteren, waardoor realtime orderafhandeling dichterbij komt. Meer inzichten werden <a href=\"https:\/\/www.tetrapak.com\/about\/tetra-pak-index\/tetra-pak-index-online-report\" target=\"_blank\" rel=\"noopener\">gebundeld in de Tetra Pak Index<\/a>, waarvan we hieronder een samenvatting meegeven.<\/p>\n<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"\/sites\/default\/files\/tetra%20pak%20index%20retail.JPG\" style=\"height:823px;width:556px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slimme verpakkingstechnologie cre\u00ebert nieuwe mogelijkheden voor de online en offline verkoop van voeding en dranken. Dankzij unieke digitale codes wordt een enorme hoeveelheid data beschikbaar voor consumenten, producenten en retailers. \u00a0 Vier online trends \u201cRetail verandert en dat cre\u00ebert ook opportuniteiten. De fysieke handel zal zich heruitvinden, we krijgen een versmelting van offline en online\u201d, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-29954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slimme verpakkingen spelen sleutelrol in groei online boodschappen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Slimme verpakkingstechnologie cre\u00ebert nieuwe mogelijkheden voor de online en offline verkoop van voeding 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