{"id":29989,"date":"2018-12-10T10:56:26","date_gmt":"2018-12-10T10:56:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/amazon-go-breidt-uit-naar-luchthavens-en-londen\/"},"modified":"2018-12-10T10:56:26","modified_gmt":"2018-12-10T10:56:26","slug":"amazon-go-breidt-uit-naar-luchthavens-en-londen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/amazon-go-breidt-uit-naar-luchthavens-en-londen\/","title":{"rendered":"Amazon Go breidt uit naar luchthavens en Londen"},"content":{"rendered":"

E-commercereus Amazon<\/strong> wil zijn kassaloze Amazon Go-concept naar luchthavens brengen. Reizigers met tijdgebrek zijn immers een interessante inkomstenbron voor dat soort winkels. Tegelijkertijd wordt ook de interesse in Londen concreter.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Britse hoofdstad, Amerikaanse luchthavens<\/h2>\n

In oktober meldden we al dat Amazon Go naar het Verenigd Koninkrijk wil uitbreiden<\/a>, maar die plannen lijkt nu pas echt te worden. De retailgigant meet winkelruimtes op in de buurt van Oxford Circus<\/a>, een van de drukste winkelgebieden van Londen. Amazon reageerde niet op deze geruchten.<\/p>\n

\u00a0<\/p>\n

Bovendien bekijkt het bedrijf de belangrijkste Amerikaanse luchthavens voor nieuwe winkelopeningen<\/a>, waaronder die van Los Angeles, San Jose en Dallas Fort Worth, bleek uit documenten die Reuters kon inkijken. Een woordvoerster van Amazon weigerde ook hierover commentaar te geven, maar een anonieme commentator die bekend is met de strategie van het bedrijf zei: “Denk maar eens na over hoe je je merk in de kijker kan zetten: door aanwezig te zijn op een dozijn van de beste luchthavens ter wereld bijvoorbeeld”.<\/p>\n

\u00a0<\/p>\n

De twaalf grootste Amerikaanse luchthavens behandelden vorig jaar meer dan 350 miljoen passagiers, en dat zijn allemaal potenti\u00eble klanten. Tegenover die enorme markt staan grote nieuwe uitdagingen voor Amazon Go: denk daarbij aan toegang voor het personeel, dure huurtarieven en openbare biedingen. Alles wat met boden op luchthavenlocaties te maken heeft, is immers openbaar. Hoe het bedrijf daarmee om wil gaan is nog niet bekend.<\/p>\n

\u00a0<\/p>\n

Go strandt voorlopig op 7 winkels<\/h2>\n

In de futuristische Amazon Go-winkels scannen klanten hun smartphones om binnen te komen en camera\u2019s registreren wat ze meenemen. Is een shopper klaar met winkelen, dan verlaat hij of zij de winkel en factureert het bedrijf de gekoppelde creditcard. Dat kan voorlopig in de amper zeven winkels die de keten rijk is: het doel was nochtans om binnen drie jaar 3000 van deze winkels<\/a> te openen.<\/p>\n

\u00a0<\/p>\n

De zeven bestaande Amazon Go-winkels zijn gevestigd in zakenwijken in drie Amerikaanse steden. Mensen die in die gebieden werken, halen vooral hun snelle lunch in de winkels. De omzet per vierkante meter is enorm<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-commercereus Amazon wil zijn kassaloze Amazon Go-concept naar luchthavens brengen. Reizigers met tijdgebrek zijn immers een interessante inkomstenbron voor dat soort winkels. Tegelijkertijd wordt ook de interesse in Londen concreter. \u00a0 Britse hoofdstad, Amerikaanse luchthavens In oktober meldden we al dat Amazon Go naar het Verenigd Koninkrijk wil uitbreiden, maar die plannen lijkt nu pas […]<\/p>\n","protected":false},"author":1,"featured_media":29987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-29989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nAmazon Go breidt uit naar luchthavens en Londen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon\u00a0wil zijn kassaloze Amazon Go-concept naar luchthavens te brengen. 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