{"id":30106,"date":"2018-12-14T10:23:02","date_gmt":"2018-12-14T10:23:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ga-eens-proefzitten-bij-leen-bakker\/"},"modified":"2018-12-14T10:23:02","modified_gmt":"2018-12-14T10:23:02","slug":"ga-eens-proefzitten-bij-leen-bakker","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ga-eens-proefzitten-bij-leen-bakker\/","title":{"rendered":"Ga eens \u2018proefzitten\u2019 bij Leen Bakker"},"content":{"rendered":"

Online reserveren en in de winkel passen kennen we al in kledingwinkels, maar bij Leen Bakker<\/strong> kan je binnenkort ook gaan \u2018proefzitten\u2019: klanten kunnen online een afspraak maken om in de winkel op de bank te gaan zitten.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Proeftuin voor je hoeksalon<\/h2>\n

Meubelketen Leen Bakker wil de webshop en de winkels beter integreren en werkt daarom aan een configurator, waarbij klanten online hun voorkeuren kunnen aangeven en vervolgens een afspraak kunnen maken om hun opstelling ook effectief te gaan testen.<\/p>\n

\u00a0<\/p>\n

De keten gaat een \u201cproeftuin\u201d maken, waar mensen hun meubelen naar keuze kunnen configureren. Zelfs de gewenste uitvoering en samenstelling moeten ze binnenkort kunnen testen. \u201cJe wilt een bepaalde bank, maar dan de 3-zits met een hoekstuk links en graag in leer. Al die keuzes kun je bij ons in een soort proeftuin maken. Daarna kun je hem online bestellen, maar je kunt ook naar een winkel gaan om hem alvast uit te proberen<\/a> en met een verkoper te praten die er wat meer over weet\u201d, vertelt omnichanneldirecteur No\u00ebl Manning aan Twinkle.<\/p>\n

\u00a0<\/p>\n

\u201cOnline reis in de winkel verder\u201d<\/h2>\n

De winkelmedewerker ontvangt immers al op voorhand de voorkeuren van de klant, die dan meteen op maat geholpen kan worden. \u201cAls je bij je online configuratie \u2013 net als met een auto een proefrit \u2013 een proefzit in kunt plannen, dan houdt het proces niet op en gaat de online reis in de winkel verder. Dat hele traject zijn we nu in kaart aan het brengen en kunnen we volgend jaar toevoegen aan de customer journey\u201d, aldus Manning.<\/p>\n

\u00a0<\/p>\n

Leen Bakker schroeft zijn omnichannelambities op naar aanleiding van de overname vorig jaar door Gilde Equity Management<\/a>, de investeerder die ook al onder meer Kwantum<\/strong> in zijn bezit heeft. Gilde stelde inmiddels een nieuwe CEO aan voor de keten<\/a> aan. Vandaag realiseert Leen Bakker al 16% van zijn omzet online.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online reserveren en in de winkel passen kennen we al in kledingwinkels, maar bij Leen Bakker kan je binnenkort ook gaan \u2018proefzitten\u2019: klanten kunnen online een afspraak maken om in de winkel op de bank te gaan zitten. \u00a0 Proeftuin voor je hoeksalon Meubelketen Leen Bakker wil de webshop en de winkels beter integreren en […]<\/p>\n","protected":false},"author":1,"featured_media":30104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"\nGa eens \u2018proefzitten\u2019 bij Leen Bakker - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Online reserveren 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