{"id":30833,"date":"2019-01-24T11:27:20","date_gmt":"2019-01-24T11:27:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/zalando-begins-physical-partner-programme-netherlands\/"},"modified":"2019-01-24T11:27:20","modified_gmt":"2019-01-24T11:27:20","slug":"zalando-begins-physical-partner-programme-netherlands","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/zalando-begins-physical-partner-programme-netherlands\/","title":{"rendered":"Zalando start \u2018fysiek partnerprogramma\u2019 op in Nederland"},"content":{"rendered":"

Ruim twee jaar na Duitsland rolt Zalando<\/strong> ook in Nederland zijn \u2018fysiek partnerprogramma\u2019 uit. Nederlandse webshoppers krijgen dan op Zalando.nl te zien of ze het gewenste item ook door een lokale winkel kunnen laten bezorgen, als die het op voorraad heeft.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

\u2018Fashion as a service\u2019<\/h2>\n

Zalando voegt binnenkort de eerste Nederlandse fysieke winkels toe aan zijn partnerprogramma<\/a>: die kunnen dan vanuit hun eigen voorraad Zalando-orders verwerken en laten bezorgen. In de toekomst komt daar mogelijkerwijs ook een afhaaloptie bij, maar die willen de Duitsers eerst nog op hun thuismarkt uittesten, vertelde directeur Noord-Europa Kenneth Melchior gisteren op de Webwinkel Vakdagen in Utrecht.<\/p>\n

\u00a0<\/p>\n

Nederland wordt zo het eerste land na Duitsland, twee jaar geleden<\/a>, waar Zalando zijn \u2018Fashion as a service\u2019-strategie uitrolt. Daarbij draait alles rond \u2018voorraadkoppeling\u2019: door de voorraad van lokale winkels in real time te koppelen aan de website van Zalando, kan de webshopper zien of een lokale winkel in de regio het bewuste product op voorraad heeft. De klant bestelt het dan gewoon online bij Zalando, maar het is de lokale winkel die het levert. Op die manier krijgt de klant het gewenste item nog sneller geleverd, mogelijk al de dag zelf.<\/p>\n

\u00a0<\/p>\n

In Duitsland zijn intussen al de voorraden van 600 winkels (bij wie kleppers als Tommy Hilfiger, Marc O\u2019Polo, Bestseller en Drykorn<\/strong>) gekoppeld aan het Zalando-platform. De lokale winkels doen daarbij als het ware dienst als \u2018minimagazijnen\u2019 voor Zalando en betalen die laatste een (variabele) commissie op de verkoop. \u201cIn Duitsland verkopen aangesloten winkels gemiddeld een tiental artikelen via Zalando\u201d, zegt Melchior bij de collega\u2019s van Twinkle. \u201cDat zijn verkopen die ze anders niet hadden gehad, incrementeel, just by connecting<\/em>.\u201d Of en, zo ja, wanneer Zalando die optie ook naar Belgi\u00eb brengt, is niet bekend.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ruim twee jaar na Duitsland rolt Zalando ook in Nederland zijn \u2018fysiek partnerprogramma\u2019 uit. Nederlandse webshoppers krijgen dan op Zalando.nl te zien of ze het gewenste item ook door een lokale winkel kunnen laten bezorgen, als die het op voorraad heeft. \u00a0 \u2018Fashion as a service\u2019 Zalando voegt binnenkort de eerste Nederlandse fysieke winkels toe […]<\/p>\n","protected":false},"author":1,"featured_media":30831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nZalando start \u2018fysiek partnerprogramma\u2019 op in Nederland - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Twee jaar na Duitsland rolt Zalando in Nederland zijn \u2018fysiek partnerprogramma\u2019 uit. 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