{"id":31002,"date":"2019-01-31T10:35:53","date_gmt":"2019-01-31T10:35:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-hires-data-analyst-cambridge-analytica\/"},"modified":"2019-01-31T10:35:53","modified_gmt":"2019-01-31T10:35:53","slug":"hm-hires-data-analyst-cambridge-analytica","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/","title":{"rendered":"H&amp;M huurt data-analist Cambridge Analytica in"},"content":{"rendered":"<p><strong>H&amp;M<\/strong> maakt gretig gebruik van het omstreden Cambridge Analytica: de Zweedse modegroep neemt Christopher Wylie aan, de klokkenluider in het schandaal rond het bedrijf. Hij moet de modereus helpen om klanten nog beter te leren kennen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Klokkenluider wordt consultant<\/h2>\n<p>Er is leven na Cambridge Analytica, het databedrijf dat in opspraak kwam omdat het \u2013 zonder toestemming \u2013 data van Facebookgebruikers zou hebben misbruikt om president Trump in de Verenigde Staten aan de verkiezingsoverwinning te helpen. Ook de uitslag van het brexit-referendum is door het bedrijf mogelijk be\u00efnvloed.<\/p>\n<p>\u00a0<\/p>\n<p>Inmiddels is Cambridge Analytica failliet verklaard, maar nu heeft ex-medewerker <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2019-01-30\/h-m-hires-cambridge-analytica-whistleblower-wylie-for-ai-work\" target=\"_blank\" rel=\"noopener\">Christopher Wylie een contract binnengerijfd om modegroep H&amp;M te gaan helpen<\/a> met de eigen data. Dat schrijft Bloomberg. Het was Wylie die het datalekschandaal naar buiten bracht.<\/p>\n<p>\u00a0<\/p>\n<h2>H&amp;M zoekt heil in data-analyse en AI<\/h2>\n<p>De dataspecialist moet H&amp;M \u2013 dat al enkele jaren met terugvallende omzetten en winstcijfers kampt \u2013 helpen om haar klanten beter te leren kennen. Met behulp van data-analyse en kunstmatige intelligentie wil de H&amp;M-groep beter gaan begrijpen wat consumenten willen en zo de vraag beter inschatten.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Wylie zal er zich als consultant vooral richten op projecten rond \u201cduurzame en ethische\u201d kunstmatige intelligentie. Door middel van data moet hij H&amp;M betere inzichten verschaffen in klanten, producten en markten, bevestigt een woordvoerder van de groep in een reactie.<\/p>\n<p>\u00a0<\/p>\n<p>CEO Karl-Johan Persson liet eerder al verstaan dat de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/winst-hm-keldert-omzet-knoopt-weer-aan\" target=\"_blank\" rel=\"noopener\">verkoopcijfers zich stilaan aan het herpakken zijn<\/a>, niet het minst omdat de modegigant betere manieren heeft ontwikkeld om trends en prijzen te voorspellen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&amp;M maakt gretig gebruik van het omstreden Cambridge Analytica: de Zweedse modegroep neemt Christopher Wylie aan, de klokkenluider in het schandaal rond het bedrijf. Hij moet de modereus helpen om klanten nog beter te leren kennen. \u00a0 Klokkenluider wordt consultant Er is leven na Cambridge Analytica, het databedrijf dat in opspraak kwam omdat het \u2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H&amp;M huurt data-analist Cambridge Analytica in - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&amp;M maakt gretig gebruik van het omstreden Cambridge Analytica: de Zweedse modegroep neemt Christopher Wylie aan om klanten nog beter te leren kennen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&amp;M huurt data-analist Cambridge Analytica in - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"H&amp;M maakt gretig gebruik van het omstreden Cambridge Analytica: de Zweedse modegroep neemt Christopher Wylie aan om klanten nog beter te leren kennen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-31T10:35:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1060537226.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"H&amp;M huurt data-analist Cambridge Analytica in\",\"datePublished\":\"2019-01-31T10:35:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/\"},\"wordCount\":266,\"publisher\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1060537226.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.retaildetail.be\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/\",\"name\":\"H&amp;M huurt data-analist Cambridge Analytica in - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1060537226.jpg\",\"datePublished\":\"2019-01-31T10:35:53+00:00\",\"description\":\"H&M maakt gretig gebruik van het omstreden Cambridge Analytica: de Zweedse modegroep neemt Christopher Wylie aan om klanten nog beter te leren kennen.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#primaryimage\",\"url\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1060537226.jpg\",\"contentUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1060537226.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.retaildetail.be\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"H&amp;M huurt data-analist Cambridge Analytica in\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#website\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg\",\"contentUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\/\/preprod.retaildetail.be\"],\"url\":\"https:\/\/www.retaildetail.be\/nl\/author\/devgrandiz-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"H&amp;M huurt data-analist Cambridge Analytica in - RetailDetail BE","description":"H&M maakt gretig gebruik van het omstreden Cambridge Analytica: de Zweedse modegroep neemt Christopher Wylie aan om klanten nog beter te leren kennen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/","og_locale":"nl_NL","og_type":"article","og_title":"H&amp;M huurt data-analist Cambridge Analytica in - RetailDetail BE","og_description":"H&M maakt gretig gebruik van het omstreden Cambridge Analytica: de Zweedse modegroep neemt Christopher Wylie aan om klanten nog beter te leren kennen.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/","og_site_name":"RetailDetail BE","article_published_time":"2019-01-31T10:35:53+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1060537226.jpg","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"dev@grandiz.com","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"H&amp;M huurt data-analist Cambridge Analytica in","datePublished":"2019-01-31T10:35:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/"},"wordCount":266,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1060537226.jpg","articleSection":["Mode"],"inLanguage":"nl-NL","copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/","name":"H&amp;M huurt data-analist Cambridge Analytica in - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1060537226.jpg","datePublished":"2019-01-31T10:35:53+00:00","description":"H&M maakt gretig gebruik van het omstreden Cambridge Analytica: de Zweedse modegroep neemt Christopher Wylie aan om klanten nog beter te leren kennen.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1060537226.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1060537226.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hires-data-analyst-cambridge-analytica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"H&amp;M huurt data-analist Cambridge Analytica in"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/nl\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1060537226.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/31002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=31002"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/31002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/31000"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=31002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=31002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=31002"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=31002"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=31002"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=31002"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=31002"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=31002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}