{"id":31068,"date":"2019-02-04T18:41:52","date_gmt":"2019-02-04T18:41:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-make-furniture-available-rent\/"},"modified":"2019-02-04T18:41:52","modified_gmt":"2019-02-04T18:41:52","slug":"ikea-make-furniture-available-rent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-make-furniture-available-rent\/","title":{"rendered":"Ikea gaat meubels verhuren"},"content":{"rendered":"<p><strong>Ikea<\/strong> start in Zwitserland een test om kantoren hun meubilair te laten huren in plaats van te kopen. De woonketen wil er binnenkort voor zorgen dat je je interieur kan \u2018leasen\u2019, zodat je eens kan afwisselen zonder dat alles op de vuilnisbelt belandt.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Nieuwe inkomsten \u00e9n eco<\/h2>\n<p>Ikea werkt aan een nieuw huurmodel, dat er volgens de Zweedse groep voor kan zorgen dat we binnenkort ons interieur \u2013 van kantoorstoelen tot keukenkasten \u2013 op een hele nieuwe manier bezitten. \u201cWe werken samen met partners aan een systeem waarbij je meubelen daadwerkelijk kunt huren. Als de huurperiode voorbij is, <a href=\"https:\/\/www.ft.com\/content\/da461f24-261c-11e9-8ce6-5db4543da632\" target=\"_blank\" rel=\"noopener\">geef je ze terug en kun je iets anders huren<\/a>\u201d, legt Torbj\u00f6rn L\u00f6\u00f6f, CEO van moederholding Inter Ikea, uit aan de Financial Times.<\/p>\n<p>\u00a0<\/p>\n<p>Behalve een volledig nieuw inkomstenmodel voor de retailreus, die <a href=\"https:\/\/www.retaildetail.nl\/nl\/news\/wonen\/ikea-start-test-met-meubels-leasen\" target=\"_blank\" rel=\"noopener\">dringend op zoek is naar een nieuwe groeistrategie<\/a>, zou het huursysteem ook duurzamer zijn. Het zou de levenscyclus van de Ikea-meubelen verlengen, want \u201cin plaats van ze weg te gooien, knappen we ze een beetje op en kunnen we ze weer verkopen\u201d, aldus L\u00f6\u00f6f. Ikea streeft er zo naar een circulair bedrijfsmodel te ontwikkelen.<\/p>\n<p>\u00a0<\/p>\n<h2>\u201cSchaalbare abonnementsdiensten\u201d<\/h2>\n<p>Nog in de loop van deze maand gaat een eerste proefproject van start in Zwitserland. Die test mikt vooral op zakelijke klanten, die er kantoormeubilair zoals bureaus en stoelen kunnen huren, maar L\u00f6\u00f6f heeft het meteen over een reeks tests die mogelijk kunnen leiden tot &#8220;schaalbare abonnementsdiensten&#8221; voor verschillende soorten meubilair. Zeker keukens zijn een interessante productcategorie voor het leasemodel, klinkt het: &#8220;Je zou kunnen zeggen dat leasing een andere manier is om een keuken te financieren.\u201d\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Personalisatie en makkelijk aan te passen interieurs zijn vervolgens een nieuwe markt waar de interieurketen op wil inzetten. \u201cWanneer dit circulaire model in de lucht is, interesseert het ons des te meer om producten niet alleen te verkopen, maar ook te zien wat ermee gebeurt en hoe de consument ervoor zorgt\u201d, aldus nog L\u00f6\u00f6f. Hij wil consumenten de kans geven om bijvoorbeeld alleen de kastdeuren naar smaak aan te passen in hun Ikea-keuken, zelfs als het een huurkeuken is.<\/p>\n<p>\u00a0<\/p>\n<p>Ikea overweegt ook om zijn eigen bedrijf voor reserveonderdelen te lanceren, zodat klanten alsnog vervangonderdelen, zoals scharnieren of schroeven, kunnen kopen voor meubilair dat niet langer in de winkels te vinden is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea start in Zwitserland een test om kantoren hun meubilair te laten huren in plaats van te kopen. De woonketen wil er binnenkort voor zorgen dat je je interieur kan \u2018leasen\u2019, zodat je eens kan afwisselen zonder dat alles op de vuilnisbelt belandt. \u00a0 Nieuwe inkomsten \u00e9n eco Ikea werkt aan een nieuw huurmodel, dat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea gaat meubels verhuren - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea start in Zwitserland een test om kantoren hun meubilair te laten huren in plaats van te kopen. 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