{"id":31318,"date":"2019-02-15T10:36:59","date_gmt":"2019-02-15T10:36:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/deal-struck-between-mars-and-agecore-colruyt\/"},"modified":"2019-02-15T10:36:59","modified_gmt":"2019-02-15T10:36:59","slug":"deal-struck-between-mars-and-agecore-colruyt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/deal-struck-between-mars-and-agecore-colruyt\/","title":{"rendered":"Mars en Agecore (Colruyt) bereiken akkoord"},"content":{"rendered":"<p>Na een boycot die meer dan twee maanden heeft aangesleept, is er een akkoord tussen merkfabrikant <strong>Mars<\/strong> en de Europese inkoopalliantie <strong>Agecore<\/strong> (waarvan ook <strong>Colruyt<\/strong> deel uitmaakt).<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Geen details bekend<\/h2>\n<p>Het conflict tussen de twee handelspartners kwam aan het licht begin december, toen er verschillende producten van onder andere Bounty, M&amp;M\u2019s en Pedigree  uit de rekken verdwenen bij de Duitse marktleider <strong>Edeka<\/strong> en ook in Belgi\u00eb bij Colruyt. Inkoopgroepering Agecore bleek op deze manier <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-de-clinch-met-mars-en-red-bull\" target=\"_blank\" rel=\"noopener\">zijn eis om de inkoopprijzen met minstens 0,8% te laten dalen<\/a>, kracht bij te zetten. Eind januari was er nog geen oplossing in zicht en <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/conflict-tussen-colruyt-en-mars-niet-van-de-baan\" target=\"_blank\" rel=\"noopener\">raakten steeds meer referenties uitgeput<\/a>.\n<\/p>\n<p>\u00a0<\/p>\n<p>Nu is er echter blijkbaar toch een \u2018valentijnsakkoord\u2019 bereikt: onze Duitse collega\u2019s van Lebensmittel Zeitung melden uit goede bron <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/Konditionenstreit-Mars-und-Edeka-einigen-sich-139524\" target=\"_blank\" rel=\"noopener\">dat het conflict van de baan is<\/a>. Details over de overeenkomst echter zijn niet bekend \u2013 en worden doorgaans trouwens niet vrijgegeven. Naar verwachting zullen de getroffen producten nu snel weer beschikbaar worden in de winkelrekken.\n<\/p>\n<p>\u00a0<\/p>\n<p>Inkoopalliantie AgeCore vertegenwoordigt een omzet van zo\u2019n 140 miljard euro in Europa en bestaat naast Colruyt en Edeka ook uit Coop (Zwitserland), Intermarch\u00e9 (Frankrijk), Conad (Itali\u00eb) en Eroski (Spanje). De groepering was met deze boycotactie overigens niet aan zijn proefstuk toe: eerder werden ook <strong>PepsiCo<\/strong> en <strong>Nestl\u00e9<\/strong> <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/conflict-tussen-nestl%C3%A9-en-colruyt-voorbij\" target=\"_blank\" rel=\"noopener\">op een gelijkaardige manier onder druk gezet<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na een boycot die meer dan twee maanden heeft aangesleept, is er een akkoord tussen merkfabrikant Mars en de Europese inkoopalliantie Agecore (waarvan ook Colruyt deel uitmaakt). \u00a0 Geen details bekend Het conflict tussen de twee handelspartners kwam aan het licht begin december, toen er verschillende producten van onder andere Bounty, M&amp;M\u2019s en Pedigree uit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mars en Agecore (Colruyt) bereiken akkoord - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Na een boycot die meer dan twee maanden heeft aangesleept, is er een akkoord tussen merkfabrikant Mars en inkoopalliantie Agecore (Colruyt).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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