{"id":3147,"date":"2013-05-22T13:06:36","date_gmt":"2013-05-22T13:06:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/rechtstreeks-winkelen-youtube\/"},"modified":"2013-05-22T13:06:36","modified_gmt":"2013-05-22T13:06:36","slug":"rechtstreeks-winkelen-youtube","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/rechtstreeks-winkelen-youtube\/","title":{"rendered":"Rechtstreeks winkelen via Youtube"},"content":{"rendered":"<h2>Via tutorials onmiddellijk aankopen<\/h2>\n<p>Volgens Google is deze optie een logische stap in het proces. Momenteel komt een ontelbaar aantal bezoekers naar de videowebsite om <strong>via tutorials meer te leren over producten<\/strong>. E\u00e9n van de kanalen die zo heel succesvol is geworden, is dat van TRESemm\u00e9. Daar kunnen consumenten interviews bekijken, maar ook andere video\u2019s bekijken over hoe ze hun haar kunnen verzorgen. Dankzij de nieuwe optie kunnen die kijkers nu razendsnel en heel eenvoudig de producten in de video\u2019s aankopen.<\/p>\n<p>\u00a0<\/p>\n<p>Google hoopt zo om <strong>views rechtstreeks te kunnen omzetten in verkoop<\/strong>. Het kanaal van TRESemm\u00e9 heeft bijvoorbeeld al 2,7 miljoen kijkers weten te strikken, een immense potentiele afzetmarkt dus. Het bedrijf benadrukt ook dat zij geen commissie zullen krijgen op producten die op deze manier verkocht worden.<\/p>\n<p>\u00a0<\/p>\n<p>De functionaliteit werkt ook alleen maar <strong>wanneer de kijker effectief op het kanaal van de aanbieder zit<\/strong>. Filmpjes die dus op een andere site worden gebruikt, zullen geen links tonen. Google hoopt nu dat adverteerders Google zullen contacteren om te bekijken wat voor hen de opties zijn binnen dit nieuwe aanbod. Voorlopig is het enkel beschikbaar voor fabrikanten van consumentenartikelen die premium leden van Google zijn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Via tutorials onmiddellijk aankopen Volgens Google is deze optie een logische stap in het proces. Momenteel komt een ontelbaar aantal bezoekers naar de videowebsite om via tutorials meer te leren over producten. E\u00e9n van de kanalen die zo heel succesvol is geworden, is dat van TRESemm\u00e9. Daar kunnen consumenten interviews bekijken, maar ook andere video\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rechtstreeks winkelen via Youtube - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/rechtstreeks-winkelen-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rechtstreeks winkelen via Youtube - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Via tutorials onmiddellijk aankopen Volgens Google is deze optie een logische stap in het proces. 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