{"id":31669,"date":"2019-03-01T11:12:21","date_gmt":"2019-03-01T11:12:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/evian-op-schema-richting-100-circulair-plastic\/"},"modified":"2019-03-01T11:12:21","modified_gmt":"2019-03-01T11:12:21","slug":"evian-op-schema-richting-100-circulair-plastic","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/evian-op-schema-richting-100-circulair-plastic\/","title":{"rendered":"Evian op schema richting 100% circulair plastic"},"content":{"rendered":"<p>Vanaf nu bevatten de meest verkochte waterflessen van Evian al 50% gerecycleerde PET, en het watermerk ligt op koers om 100% gerecycleerde flessen te gebruiken tegen 2025. \u201cDe oplossing zit in het flesje zelf\u201d, volgens countrymanager Maarten Van Leeuwen van <strong>Danone Waters<\/strong>.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Circulair model<\/h2>\n<p>\u201cAls wereldmerk wil Evian zijn verantwoordelijkheid nemen. Voor ons is dit een opportuniteit, want met onze schaal kunnen we een echte impact cre\u00ebren\u201d, zegt de topman. In 2018 engageerde de groep Danone zich om tegen 2025 enkel nog circulaire verpakkingen te gebruiken. Nu plaatst de producent een eerste versnelling: de Evian-flessen van 1,5 liter, 1 liter en 75 centiliter bevatten voortaan 50% gerecycleerde PET. De 8-liter bidon van zustermerk Volvic zal vanaf april zelfs uit 100% gerecycleerde PET gemaakt zijn. De Evian fabriek is al CO2-neutraal en 70% van het transport gebeurt per trein.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe worden minder afhankelijk van fossiele grondstoffen en we stoten minder CO2 uit. We willen van een lineair naar een circulair model evolueren. Plasticflessen worden onze grondstof, op termijn hoeven we dan geen nieuw plastic meer te produceren. De oplossing van het plasticprobleem zit in het flesje zelf.\u201d De fabrikant wil ook de consument mee in dit verhaal betrekken: \u201cWe willen menen motiveren om afval te sorteren, want we hebben die flessen nodig.\u201d Er staat dan ook een duidelijke boodschap op de verpakking, want Belgen zijn met 87% wel de beste leerlingen van de sorteerklas, maar voor de overige 13% is een extra inspanning nodig. Vooral buitenhuisconsumptie leidt nog tot fout (of niet) sorteren.<\/p>\n<p>\u00a0<\/p>\n<h2>Technologische innovatie<\/h2>\n<p>Dit is slechts een eerste stap, benadrukt Van Leeuwen. \u201cWe kunnen dit niet alleen. We nemen het voortouw om een debat op gang te brengen, een beweging op te starten. Onze ambitie cre\u00ebert opportuniteiten voor de industrie. Als anderen volgen, bouwen we voldoende schaal voor een rendabel businessmodel. Dan zal technologische innovatie snel volgen.\u201d Vandaag is het nog niet mogelijk om PET eindeloos voor de volle 100% te recycleren, maar de industrie beweegt snel. Evian werkt al samen met internationale spelers als het Canadese Loop Industries en de Ellen MacArthur Foundation en roept collega\u2019s op om zich aan te sluiten.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDit is een investering, maar ze is noodzakelijk,\u201d besluit Van Leeuwen: \u201cWe kunnen onze verantwoordelijkheid niet ontkennen. We zien dit overigens niet als een competitief voordeel. Integendeel: hoe meer collega\u2019s meedoen, hoe goedkoper het zal worden. Ik droom van het kantelpunt waarop R-PET goedkoper wordt dan nieuw plastic.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vanaf nu bevatten de meest verkochte waterflessen van Evian al 50% gerecycleerde PET, en het watermerk ligt op koers om 100% gerecycleerde flessen te gebruiken tegen 2025. \u201cDe oplossing zit in het flesje zelf\u201d, volgens countrymanager Maarten Van Leeuwen van Danone Waters. \u00a0 Circulair model \u201cAls wereldmerk wil Evian zijn verantwoordelijkheid nemen. Voor ons is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evian op schema richting 100% circulair plastic - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Evian ligt op koers om 100% gerecycleerde flessen te gebruiken tegen 2050. \u201cDe oplossing zit in het flesje zelf\u201d, volgens Maarten Van Leeuwen (Danone).\" \/>\n<meta name=\"robots\" content=\"index, follow, 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