{"id":32013,"date":"2019-03-18T13:09:10","date_gmt":"2019-03-18T13:09:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/schoonheid-verzorging\/henkel-investit-dans-les-produits-vegans\/"},"modified":"2019-03-18T13:09:10","modified_gmt":"2019-03-18T13:09:10","slug":"henkel-investit-dans-les-produits-vegans","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/henkel-investit-dans-les-produits-vegans\/","title":{"rendered":"Henkel investeert in veganistische producten"},"content":{"rendered":"

De Duitse FMCG-reus Henkel<\/strong> wil met nieuwe haarverzorgingsformules en -merken inspelen op de vraag van de consument naar meer natuurlijke ingredi\u00ebnten, en tracht daarmee zijn sputterende schoonheidsafdeling nieuw leven in te blazen.<\/p>\n

<\/p>\n

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Herori\u00ebntering<\/h2>\n

Henkel zal zijn Europese shampoomerk Schauma opnieuw lanceren met een veganistische formule<\/a> en de verzorgingsproducten Nature Box, gemaakt op basis van koudgeperste oli\u00ebn, uitrollen naar nieuwe markten. Het bedrijf introduceert ook een veganistisch merk voor professionele kapsalons onder de naam Authentic Beauty Concept en breidt het Pro Nature-assortiment reinigingsproducten uit met detergenten.<\/p>\n

\u00a0<\/p>\n

De herori\u00ebntering komt er omdat consumenten zich steeds meer vragen stellen bij chemische bestanddelen in allerlei producten en op zoek gaan naar natuurlijke alternatieven. CEO Hans van Bylen vertelde op een persconferentie dat de veganistische producten in eerste instantie op een nichemarkt gericht zijn, maar dat ze een groot potentieel hebben en op termijn het bedrijf zullen helpen om alle formules aan te passen. “De toenemende verschuiving naar een groene levensstijl en de sterke toename van het aantal veganisten heeft de vraag naar plantaardige ingredi\u00ebnten in schoonheidsproducten gestimuleerd”, zegt Magda Starula, analist bij marktonderzoeksbureau Euromonitor.<\/p>\n

\u00a0<\/p>\n

Concurrentie<\/h2>\n

’s Werelds grootste cosmeticafabrikant L’Oreal kocht afgelopen jaar de veganistische schoonheidsproductenfirma Logocos Naturkosmetik en heeft zijn eigen veganistische merk, Botanea, gelanceerd. Een andere concurrent, Unilever, stapte ook op de veganistische trein met zijn gecertificeerde haar- en bodyproducten onder de merknaam Love Beauty and Planet.<\/p>\n

\u00a0<\/p>\n

Henkel heeft de afgelopen jaren minder goed gepresteerd dan concurrenten als Procter & Gamble en Unilever: de omzet in de divisie schoonheidsproducten daalde in 2018 met 0,7%, terwijl de afdeling wasmiddelen groeide met 1,9%. In januari kondigde het bedrijf nog aan voor zware investeringen te staan<\/a>, waardoor de winst voor dit jaar lager zal uitvallen.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Duitse FMCG-reus Henkel wil met nieuwe haarverzorgingsformules en -merken inspelen op de vraag van de consument naar meer natuurlijke ingredi\u00ebnten, en tracht daarmee zijn sputterende schoonheidsafdeling nieuw leven in te blazen. \u00a0 Herori\u00ebntering Henkel zal zijn Europese shampoomerk Schauma opnieuw lanceren met een veganistische formule en de verzorgingsproducten Nature Box, gemaakt op basis van […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32013","post","type-post","status-publish","format-standard","hentry","category-schoonheid-verzorging"],"acf":[],"yoast_head":"\nHenkel investeert in veganistische producten - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Henkel wil met nieuwe haarverzorgingsformules en -merken inspelen op de vraag van de consument naar meer natuurlijke ingredi\u00ebnten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/henkel-investit-dans-les-produits-vegans\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Henkel investeert in veganistische producten - 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