{"id":32068,"date":"2019-03-20T13:49:47","date_gmt":"2019-03-20T13:49:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/la-maison-mere-dinno-et-hudsons-bay-devient-galeria-kaufhof-karstadt\/"},"modified":"2019-03-20T13:49:47","modified_gmt":"2019-03-20T13:49:47","slug":"la-maison-mere-dinno-et-hudsons-bay-devient-galeria-kaufhof-karstadt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/la-maison-mere-dinno-et-hudsons-bay-devient-galeria-kaufhof-karstadt\/","title":{"rendered":"Moeder Inno en Hudson\u2019s Bay wordt Galeria Kaufhof Karstadt"},"content":{"rendered":"<p>De warenhuizen van Karstadt en Galeria Kaufhof in Duitsland krijgen een nieuwe naam: <strong>Galeria Kaufhof Karstadt<\/strong>. Die mondvol komt op alle gevels te staan en wordt ook de offici\u00eble naam voor het moederbedrijf achter Galeria Inno in Belgi\u00eb en Hudson\u2019s Bay in Nederland.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Galeria in het groot<\/h2>\n<p>Al sinds november vorig jaar is de fusie tussen de warenhuisgroepen achter Karstadt en Galeria Kaufhof afgerond, maar het kind zat nog steeds zonder naam. Pas nu is daar een oplossing voor gevonden: <a href=\"https:\/\/www.ksta.de\/wirtschaft\/nach-der-fusion-warenhaus-konzern-heisst-jetzt-galeria-karstadt-kaufhof-32228232\" target=\"_blank\" rel=\"noopener\">het fusiebedrijf heet voortaan Galeria Kaufhof Karstadt<\/a>, schrijft de Keulse krant K\u00f6lner Stadt-Anzeiger.<\/p>\n<p>\u00a0<\/p>\n<p>Ook de winkels krijgen elk die nieuwe naam op de gevel, in de vorm van een nieuw ontworpen logo waarin het woord Galeria het grootste deel van de ruimte inneemt en daaronder in gelijke grootte de beide namen van de voormalige warenhuisconcurrenten. Vanwege de hoge kosten van het herontwerp en de gevelbelettering zal de nieuwe naam wel slechts geleidelijk aan op alle gevels worden aangebracht.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Geen nieuwe identiteit<\/h2>\n<p>De nieuwe naam is een hele mondvol, die erop wijst hoe moeilijk en gevoelig de fusie nog ligt: geen van beide partijen lijkt afstand te willen nemen van zijn oude identiteit en wil vooral ook niet onderdoen voor de ander. Zelfs de beide vroegere bedrijfskleuren \u2013 blauw en groen \u2013 verschijnen opnieuw in het nieuwe logo.<\/p>\n<p>\u00a0<\/p>\n<p>In november 2018 kreeg de fusie officieel groen licht van de Duitse concurrentiewaakhond. Daarmee was de laatste knoop doorgehakt \u2013 op de naam na dan. De nieuwe retailgigant heeft in Europa meer dan 243 locaties en 32.000 medewerkers. Onder de fusiegroep vallen niet alleen de Duitse Kaufhof en Karstadt-winkels, maar ook de Karstadt-sportwinkels, de Europese vestigingen van de outletketen Saks off 5th, de afdeling Galeria Inno-winkels in Belgi\u00eb, de recent opgerichte warenhuizen van Hudson&#8217;s Bay in Nederland en een aantal webshops.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De warenhuizen van Karstadt en Galeria Kaufhof in Duitsland krijgen een nieuwe naam: Galeria Kaufhof Karstadt. Die mondvol komt op alle gevels te staan en wordt ook de offici\u00eble naam voor het moederbedrijf achter Galeria Inno in Belgi\u00eb en Hudson\u2019s Bay in Nederland. \u00a0 Galeria in het groot Al sinds november vorig jaar is de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32068","post","type-post","status-publish","format-standard","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moeder Inno en Hudson\u2019s Bay wordt Galeria Kaufhof Karstadt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De warenhuizen van Karstadt en Galeria Kaufhof in Duitsland, Galeria Inno in Belgi\u00eb en Hudson\u2019s Bay in Nederland krijgen een nieuwe naam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/la-maison-mere-dinno-et-hudsons-bay-devient-galeria-kaufhof-karstadt\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moeder Inno en Hudson\u2019s Bay wordt Galeria Kaufhof Karstadt - 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