{"id":32359,"date":"2019-04-01T17:07:13","date_gmt":"2019-04-01T17:07:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/decathlon-wants-becom-big-japan\/"},"modified":"2019-04-01T17:07:13","modified_gmt":"2019-04-01T17:07:13","slug":"decathlon-wants-becom-big-japan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/decathlon-wants-becom-big-japan\/","title":{"rendered":"Decathlon wil \u2018big in Japan\u2019 worden"},"content":{"rendered":"<p><strong>Decathlon <\/strong>heeft zijn eerste winkel in Japan geopend. De sportketen was al jaren met de voorbereidingen bezig, want er staat veel op het spel.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Vier jaar opwarming<\/h2>\n<p>Voortaan heeft Decathlon ook fysieke winkels in Japan: het startschot voor een nationale uitrol is gegeven met de opening van een eerste vestiging in Nishinomiya, een stad die zich situeert tussen Kobe en Osaka. Decathlon heeft er zijn intrek genomen in het winkelcentrum <strong>Hankyu Nishinomiya Gardens<\/strong>.<\/p>\n<p>\nIn de winkel worden de eigen merken van Decathlon, zoals <strong>Quechua<\/strong>, <strong>Domyos <\/strong>en <strong>Kalenji<\/strong>, gepresenteerd en zijn ruimtes voorzien om de sportartikelen ter plaatse uit te proberen. De Fransman Eric Guinard moet de Japanse activiteiten van de keten in goede banen gaan leiden.<\/p>\n<p>\nDecathlon heeft lang naar deze eerste winkelopening toe gewerkt. Al in 2015 zette de sportketen in Japan voet aan wal met een eigen webshop, waarna vorig jaar een showroom in Osaka volgde. De testshop, die <strong>Decathlon Lab<\/strong> werd gedoopt, is kleiner in omvang en dient vooral om klanten een beperkt assortiment te laten testen.<\/p>\n<p>\u00a0<\/p>\n<h2>Tweede grootste markt ter wereld<\/h2>\n<p>Dat nu pas een eerste \u2018echte\u2019 winkel is gelanceerd, heeft er alles mee te maken dat de Franse retailer er veel voor over heeft om \u2018big in Japan\u2019 te worden: Japan zou de tweede grootste sportmarkt ter wereld zijn \u2013 enkel de Verenigde Staten zijn groter \u2013 en goed zijn voor een omzet van zo\u2019n 11 miljard euro (in 2017). Er zijn dan ook al verschillende kapers op de kust, waaronder lokale gevestigde waarde Victoria.<\/p>\n<p>\nOndertussen is Decathlon in meer dan 50 landen actief. De winkelopening in Japan komt amper enkele maanden na de opstart in Zuid-Korea. Vorig jaar ging de verkoper van sportartikelen ook al onder meer in Kenia, Congo, Sri Lanka en Canada van start.<\/p>\n<p>\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon heeft zijn eerste winkel in Japan geopend. De sportketen was al jaren met de voorbereidingen bezig, want er staat veel op het spel. \u00a0 Vier jaar opwarming Voortaan heeft Decathlon ook fysieke winkels in Japan: het startschot voor een nationale uitrol is gegeven met de opening van een eerste vestiging in Nishinomiya, een stad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decathlon wil \u2018big in Japan\u2019 worden - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon heeft zijn eerste winkel in Japan geopend. 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