{"id":32404,"date":"2019-04-03T14:03:36","date_gmt":"2019-04-03T14:03:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-furniture-available-rent-2020\/"},"modified":"2019-04-03T14:03:36","modified_gmt":"2019-04-03T14:03:36","slug":"ikea-furniture-available-rent-2020","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-furniture-available-rent-2020\/","title":{"rendered":"Te huur vanaf 2020: meubelen van Ikea"},"content":{"rendered":"<p><strong>Ikea <\/strong>zet zijn plannen door om meubelen te gaan \u2018verhuren\u2019: je koopt ze via een leasemodel en brengt ze na gebruik gewoon terug. In 2020 gaat de Zweedse woonketen het model in 30 landen, waaronder Belgi\u00eb en Nederland, testen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Naar circulaire waardeketen<\/h2>\n<p>Tegen 2030 wil Ikea circulair en klimaatpositief worden. Dit wil zeggen dat de zelfbouwmeubelgroep de hoeveelheid broeikasgassen meer moet verlagen dan ze uitstoot en dat alle producten en materialen worden hergebruikt. In die context voerde de woonketen vorig jaar al verschillende experimenten \u2013 \u00a0in Nederland, maar <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-gaat-meubels-verhuren\" target=\"_blank\" rel=\"noopener\">ook in Polen, Zweden en Zwitserland<\/a> \u2013 om te peilen of er interesse is in een \u2018leasemodel\u2019.<\/p>\n<p>\nIkea wil de meubelen gaan verhuren zodat ze aan het einde van hun levenscyclus niet op de vuilnisbelt belanden. Het idee is om een leasingaanbod te ontwikkelen dat gebaseerd is op een abonnement. Zo blijft het bedrijf eigenaar van de producten, waardoor ook hergebruik zo veel mogelijk gestimuleerd wordt. In <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-start-test-met-meubels-leasen\" target=\"_blank\" rel=\"noopener\">Nederland zag Ikea bijvoorbeeld dat vooral studenten baat kunnen hebben<\/a> bij gehuurde meubelen, omdat ze die slechts tijdelijk nodig hebben.<\/p>\n<p>\u00a0<\/p>\n<h2>\u201cRelatie tot spullen evolueert\u201d<\/h2>\n<p>\u201cEen leasingaanbod testen is een van de manieren waarop we onszelf uitdagen om betaalbaarder, toegankelijker en duurzamer te worden voor onze klanten. Klimaatverandering en niet-duurzame consumptie behoren tot de grootste uitdagingen van onze maatschappij\u201d, zegt Jesper Brodin, CEO van <strong>Ingka Group<\/strong>, verantwoordelijke groep voor de winkels van Ikea in 30 landen.<\/p>\n<p>\n\u201cWe weten uit ons onderzoek dat het gedrag van mensen evolueert, net als de relatie tot hun spullen. Nu we steeds vaker kleiner wonen en mensen zich meer bewust zijn van hun impact op de planeet, zoeken ze naar manieren om verspilling tegen te gaan en de levensduur van hun spullen te verlengen\u201d, zegt ook Chief Sustainability Officer Pia Heidenmark Cook.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea zet zijn plannen door om meubelen te gaan \u2018verhuren\u2019: je koopt ze via een leasemodel en brengt ze na gebruik gewoon terug. In 2020 gaat de Zweedse woonketen het model in 30 landen, waaronder Belgi\u00eb en Nederland, testen. \u00a0 Naar circulaire waardeketen Tegen 2030 wil Ikea circulair en klimaatpositief worden. Dit wil zeggen dat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Te huur vanaf 2020: meubelen van Ikea - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea zet zijn plannen door om meubelen te gaan \u2018verhuren\u2019: je koopt ze via een leasemodel en brengt ze na gebruik gewoon terug. 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