{"id":32527,"date":"2019-04-09T10:14:56","date_gmt":"2019-04-09T10:14:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/tesco-veggie-burgers-next-meat\/"},"modified":"2019-04-09T10:14:56","modified_gmt":"2019-04-09T10:14:56","slug":"tesco-veggie-burgers-next-meat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-veggie-burgers-next-meat\/","title":{"rendered":"Veggieburgers naast het vlees bij Tesco"},"content":{"rendered":"<p>Echt vlees en vleesvervangers liggen voortaan broederlijk zij aan zij bij <strong>Tesco<\/strong>. Vegan is de grootste voedseltrend van het decennium, volgens de Britse supermarktketen, en daarom lanceert het een nieuwe vleestoog waar de twee naast elkaar liggen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Vega-vlees is niet voor vegans<\/h2>\n<p>Vandaag bevat een procent van alle huishoudens een veganist, vijf procent een vegetari\u00ebr en 10 procent een flexitari\u00ebr, blijkt uit een studie van Kantar. Onder meer dankzij campagnes als \u2018Meat-Free Mondays\u2019 heeft 21 procent van de Britse huishoudens zijn vleesinname verminderd en in \u2018Veganuary 2019\u2019 werden ook al 150 miljoen meer vleesvrije maaltijden verkocht dan tijdens dezelfde campagnemaand een jaar eerder.<\/p>\n<p>\nVooral de groep flexitari\u00ebrs groeit sterk: in het Verenigd Koninkrijk werd 92 procent van de plantaardige maaltijden in 2018 door niet-veganisten opgegeten. \u201cWe zien een nieuw soort shopper: bewuster van hun eigen gezondheid en het milieu, en helemaal bereid om voedingskundige veranderingen aan te brengen, zoals veganistisch, vegetarisch of flexitarisch worden om die doelen te bereiken\u201d, zegt Derek Sarno, die speciaal is aangesteld als directeur van \u2018plantaardige innovatie\u2019 bij Tesco.<\/p>\n<p>\u00a0<\/p>\n<h2>\u201cDetailhandel moet zich aanpassen\u201d<\/h2>\n<p>\u201cDe opkomst van meer plantaardig voedsel en van mensen die flexitari\u00ebr worden, heeft een enorm effect op de manier waarop veel mensen winkelen en als gevolg daarvan moet de detailhandel zich aanpassen\u201d, meent Sarno nog. \u201cPlantaardige alternatieven zijn over het algemeen zo hoogwaardig geworden dat de meeste levenslange vleeseters deze voedingsmiddelen nu opnemen in hun dieet. Het is logisch om ze naast elkaar in hetzelfde gangpad te plaatsen en een breder scala aan beschikbare opties te bieden om uit te kiezen.\u201d<\/p>\n<p>\nIn de vleesafdeling van de grotere Tesco-supermarkten is daarom vanaf nu een nieuw koelmeubel te vinden, waarin behalve vlees ook veganistische en vegetarische producten van merken zoals <strong>Heck<\/strong>, <strong>Vivera<\/strong>, <strong>Beyond Meat<\/strong> en <strong>De Vegetarische Slager<\/strong> te vinden zijn. Volgens Tesco is de beste manier om gezondheid en duurzaamheid te promoten klanten aanmoedigen om meer groenten, minder vlees en meer plantaardige alternatieven te eten.<\/p>\n<p><strong>Albert Heijn<\/strong> kwam in Belgi\u00eb een jaar geleden al tot dezelfde conclusies en besloot vlees en vegetarische producten eveneens samen te presenteren. Met de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-wil-vlamingen-helpen-minder-vlees-te-eten\" target=\"_blank\" rel=\"noopener\">campagne flexi-Vlaanderen probeerde de supermarktketen toen de instap naar vegetarisch te vergemakkelijken<\/a> voor consumenten.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Echt vlees en vleesvervangers liggen voortaan broederlijk zij aan zij bij Tesco. Vegan is de grootste voedseltrend van het decennium, volgens de Britse supermarktketen, en daarom lanceert het een nieuwe vleestoog waar de twee naast elkaar liggen. \u00a0 Vega-vlees is niet voor vegans Vandaag bevat een procent van alle huishoudens een veganist, vijf procent een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veggieburgers naast het vlees bij Tesco - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-veggie-burgers-next-meat\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veggieburgers naast het vlees bij Tesco - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Echt vlees en vleesvervangers liggen voortaan broederlijk zij aan zij bij Tesco. 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