{"id":32609,"date":"2019-04-11T13:28:55","date_gmt":"2019-04-11T13:28:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-testing-discount-hypermarket-avignon\/"},"modified":"2019-04-11T13:28:55","modified_gmt":"2019-04-11T13:28:55","slug":"carrefour-testing-discount-hypermarket-avignon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/carrefour-testing-discount-hypermarket-avignon\/","title":{"rendered":"Carrefour test een lageprijzen-hypermarkt in Avignon"},"content":{"rendered":"

Onklopbare prijzen in een \u2018low cost\u2019 omgeving: dat is de kern van het concept Carrefour Essentiel, dat de retailer nu test in Avignon. Het is \u00e9\u00e9n van de pistes waarmee Carrefour z\u2019n onrendabele hypermarkten wil redden.\u00a0<\/p>\n

<\/p>\n

\u00a0<\/p>\n

\u2018Het verschil vijf keer terugbetaald\u2019<\/h2>\n

Grote rode borden maken de shoppers attent op de beloftes van onklopbare prijzen, ronde prijzen, of \u2018het verschil vijf keer terugbetaald\u2019. Bij de inkom bevindt zich een grote outletruimte en een meer traditionele promotionele zone. De foodproducten worden uitgestald in kale magazijnrekken en op paletten. Alle versafdelingen zijn in zelfbediening, behalve de beenhouwerij die aan een derde partij werd uitbesteed. Er is wel een uitgebreide afdeling bio. Het non-foodaanbod werd sterk gereduceerd.
\n\u00a0<\/p>\n

Carrefour verbouwde hier een bestaande, verlieslatende hypermarkt. De winkel zag z\u2019n oppervlakte verkleind van 10.500 m\u00b2 naar 7.500 m\u00b2, het assortiment ging van 32.000 naar 15.000 referenties. Dat resulteert in ruimere gangpaden en een meer \u2018leesbaar\u2019 en overzichtelijk aanbod. De helft van de 24 kassa\u2019s werd vervangen door selfscankassa\u2019s. Kortom, de naam dekt de lading: de retailer heeft al het overbodige geschrapt om zich te concentreren op de essentie. Geen decoratie, geen overbodig assortiment. Er zou potentieel zijn voor een tiental vestigingen.<\/p>\n

\u00a0<\/p>\n

Verschillende pistes<\/h2>\n

Dit model voor een lagekostenwinkel is \u00e9\u00e9n van de testpistes die Carrefour nu lanceert<\/a>, naast een model dat meer lokale autonomie geeft aan de winkelgerant (\u2018Rebonds\u2019 gedoopt), en een model dat hoofdzakelijk focust op voeding met een afdeling restauratie (\u2018Next\u2019). Bovendien gaat de retailer meer winkels in franchise geven. In alle hypermarkten wordt het aandeel non-food verkleind om meer plaats te maken voor vers en bio, en komen er automatische kassa\u2019s. Grote winkels zien hun oppervlakte verkleinen, het aantal afhaalpunten en bezorgdiensten wordt uitgebreid. Hypermarkten vertegenwoordigen op de Franse thuismarkt ongeveer 25% van de omzet voor Carrefour.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Onklopbare prijzen in een \u2018low cost\u2019 omgeving: dat is de kern van het concept Carrefour Essentiel, dat de retailer nu test in Avignon. Het is \u00e9\u00e9n van de pistes waarmee Carrefour z\u2019n onrendabele hypermarkten wil redden.\u00a0 \u00a0 \u2018Het verschil vijf keer terugbetaald\u2019 Grote rode borden maken de shoppers attent op de beloftes van onklopbare prijzen, […]<\/p>\n","protected":false},"author":1,"featured_media":32607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nCarrefour test een lageprijzen-hypermarkt in Avignon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Onklopbare prijzen in een \u2018low cost\u2019 omgeving: dat is de kern van het concept Carrefour Essentiel, dat de retailer nu test in Avignon. 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