{"id":32763,"date":"2019-04-18T14:50:35","date_gmt":"2019-04-18T14:50:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/danone-verwerft-95-van-michel-et-augustin\/"},"modified":"2019-04-18T14:50:35","modified_gmt":"2019-04-18T14:50:35","slug":"danone-verwerft-95-van-michel-et-augustin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/danone-verwerft-95-van-michel-et-augustin\/","title":{"rendered":"Danone verwerft 95% van Michel et Augustin"},"content":{"rendered":"

De Franse zuivelreus Danone<\/strong> heeft, zoals verwacht, de Franse koekjes- en yoghurtfabrikant Michel et Augustin<\/strong> overgenomen. Het bedrijf kreeg enkele weken geleden ook een nieuwe topman.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

50 miljoen euro omzet<\/h2>\n

Toen Danone bijna drie jaar geleden via zijn investeringsfonds Danone Manifesto Ventures een minderheidsparticipatie in Michel et Augustin nam<\/a>, maakte de voedingsgigant er geen geheim van dat die deelname op termijn zou uitmonden in een volledige overname. Nu is het dus zo ver, bevestigde medeoprichter Augustin Paluel-Marmont zopas bij de Franse nieuwszender BFM.<\/p>\n

\u00a0<\/p>\n

\u201cWe blijven dit avontuur wel in alle onafhankelijkheid beleven<\/a>\u201d, veegt de mede-oprichter de suggestie dat Danone het nu volledig voor het zeggen heeft, resoluut van tafel: \u201cAl die grote groepen zijn vandaag verstandig genoeg om kleine pareltjes te laten werken in een ecosysteem dat hun ontwikkeling ten goede komt.\u201d<\/p>\n

\u00a0<\/p>\n

Michel et Augustin is gespecialiseerd in koekjes, yoghurts en desserts met een hip en gezond imago. Het boekte vorig jaar een omzet van 50 miljoen euro, waarvan 85% afkomstig is uit Belgi\u00eb, Frankrijk en Zwitserland. Het bedrijf wordt sinds enkele weken geleid door Fran\u00e7ois Roche Bayard, die eerder zijn strepen verdiende bij koekjesbakker LU en de Biscuiterie Saint-Michel (van de groep Andros).<\/p>\n","protected":false},"excerpt":{"rendered":"

De Franse zuivelreus Danone heeft, zoals verwacht, de Franse koekjes- en yoghurtfabrikant Michel et Augustin overgenomen. Het bedrijf kreeg enkele weken geleden ook een nieuwe topman. \u00a0 50 miljoen euro omzet Toen Danone bijna drie jaar geleden via zijn investeringsfonds Danone Manifesto Ventures een minderheidsparticipatie in Michel et Augustin nam, maakte de voedingsgigant er geen […]<\/p>\n","protected":false},"author":1,"featured_media":32761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nDanone verwerft 95% van Michel et Augustin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Franse zuivelreus Danone heeft, zoals verwacht, de hippe Franse koekjes- en yoghurtfabrikant 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