{"id":32834,"date":"2019-04-24T07:41:02","date_gmt":"2019-04-24T07:41:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/godiva-ouvre-son-premier-bar-a-cafe-americain-a-new-york\/"},"modified":"2019-04-24T07:41:02","modified_gmt":"2019-04-24T07:41:02","slug":"godiva-ouvre-son-premier-bar-a-cafe-americain-a-new-york","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/godiva-ouvre-son-premier-bar-a-cafe-americain-a-new-york\/","title":{"rendered":"Godiva opent eerste Amerikaans caf\u00e9 in New York"},"content":{"rendered":"<p>Chocolatier <strong>Godiva<\/strong> zet vol in op eigen caf\u00e9s, waarmee de keten de wereld wil veroveren. In de Verenigde Staten heeft de Brusselse chocolademaker zopas een eerste Godiva Caf\u00e9 \u00e9n een extra pop-upvestiging geopend, allebei in New York.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>2000 Godiva Caf\u00e9s op komst<\/h2>\n<p>Het eerste Godiva Caf\u00e9 van Amerika heeft de deuren geopend op Lexington Avenue in New York: een heuglijke gebeurtenis die meteen ook gepaard ging met de lancering van een pop-upvestiging in Penn Station. Godiva ziet het groots: het wil <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/godiva-gaat-voor-2000-koffiebars-wereldsteden\" target=\"_blank\" rel=\"noopener\">wereldwijd liefst 2000 caf\u00e9s openen<\/a>, waarvan 400 in de Verenigde Staten.<\/p>\n<p>\u00a0<\/p>\n<p>Met de nieuwe horeca-strategie wil de chocolademaker in de komende zes jaar de omzet vervijfvoudigen. Al op korte termijn volgen caf\u00e9s in Belgi\u00eb, China, Japan en het Midden-Oosten. De chocoladecaf\u00e9s bieden een eigen menu aan dat is ontwikkeld door Thierry Muret, de \u2018chief chef chocolatier\u2019 van het merk. Zo is er de \u2018croiffle\u2019, een nieuwe creatie die het midden houdt tussen een wafel en een croissant, maar zijn er ook Brusselse suikerwafels, koffies, soepen en hartige salades.<\/p>\n<p>\u00a0<\/p>\n<p>Het aanbod is volgens RetailWire ontwikkeld met de jongere generaties \u2013 Millennials en Gen Z \u2013 in het achterhoofd. \u201c<a href=\"https:\/\/www.retailwire.com\/discussion\/will-former-execs-godiva-cafe-plans-spell-trouble-for-starbucks\/\" target=\"_blank\" rel=\"noopener\">We wilden het eten echt aanpassen aan de hoge tempo\u2019s<\/a>, het haastige leven, geen tijd, druk, druk, druk\u201d, aldus Muret, die het aanhoudende succes van Godiva verklaart door dat aanpassingsvermogen: \u201cWe luisteren naar hoe mensen leven.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Starbucks achterna<\/h2>\n<p>Als dat allemaal wat doet denken aan <strong>Starbucks<\/strong>, is dat geen toeval: CEO van het chocolademerk is Annie Young-Scrivner, die in het verleden meerdere hoge functies bij de koffieketen bekleedde. Ze was er onder meer marketingdirecteur, topvrouw van Starbucks Canada en hoofd van <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/alle-vestigingen-theewinkelketen-teavana-sluiten-de-deuren\" target=\"_blank\" rel=\"noopener\">de (weliswaar gefaalde) theeketen <strong>Teavana<\/strong><\/a>. In 2017 maakte ze de overstap naar Godiva, waar ze begon toe te spitsen op Godiva Caf\u00e9s.<\/p>\n<p>\u00a0<\/p>\n<p>Godiva zag in 1926 het daglicht in Brussel. Vandaag is het chocoladehuis in handen van de Turkse groep Yildiz Holding. In 2017 is Godiva een miljard dollar waard geschat, maar dat moet snel oplopen: over vijf jaar wil het merk al 40% van alle omzet uit de caf\u00e9s halen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chocolatier Godiva zet vol in op eigen caf\u00e9s, waarmee de keten de wereld wil veroveren. In de Verenigde Staten heeft de Brusselse chocolademaker zopas een eerste Godiva Caf\u00e9 \u00e9n een extra pop-upvestiging geopend, allebei in New York. \u00a0 2000 Godiva Caf\u00e9s op komst Het eerste Godiva Caf\u00e9 van Amerika heeft de deuren geopend op Lexington [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Godiva opent eerste Amerikaans caf\u00e9 in New York - RetailDetail 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