{"id":32895,"date":"2019-04-25T11:56:36","date_gmt":"2019-04-25T11:56:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delhaize-raconte-des-histoires-de-legumes-magiques\/"},"modified":"2019-04-25T11:56:36","modified_gmt":"2019-04-25T11:56:36","slug":"delhaize-raconte-des-histoires-de-legumes-magiques","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/delhaize-raconte-des-histoires-de-legumes-magiques\/","title":{"rendered":"Delhaize maakt sprookjes met tovergroentjes"},"content":{"rendered":"<p><strong>Delhaize<\/strong> brengt zijn tovergroentjes terug naar de winkels. Die groenten, met \u2018tovernamen\u2019 om kinderen te stimuleren ze te eten, worden nu gebruikt in wekelijkse audioverhalen rond de held Max op de planeet Vegetalia.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Audioverhalen met bekende Belgen<\/h2>\n<p>Courgettes worden weer trollenknotsen en wortelen vliegende raketten bij Delhaize. De <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/schatkistjes-en-trollenknotsen-delhaize-%E2%80%98tovert%E2%80%99-met-groenten\" target=\"_blank\" rel=\"noopener\">actie met de \u2018tovergroentjes\u2019 een jaar geleden<\/a> bleek een groot succes: het verkoopvolume van de omgetoverde groenten verdubbelde in de actieperiode en dus start de supermarktketen de campagne opnieuw op, met een vernieuwd concept.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Delhaize wil met de tovergroentjes dit jaar \u201ceen magisch universum dat opvalt in de rayons\u201d cre\u00ebren, dat ook online wordt doorgetrokken: vanaf 2 mei kunnen klanten zes weken lang week naar de avonturen van Max op de planeet Vegetalia luisteren. De afleveringen zijn te beluisteren via Apple Podcasts, Deezer, Spotify en YouTube. De verhalen worden ingesproken door bekende Belgen: onder meer Ben Segers en Pieter Embrechts vertolken personages in het Nederlands, Charlie Dupont, Sandrine Henry en St\u00e9phanie Van Vyve geven verschillende personages gestalte in de Franstalige versie.<\/p>\n<p>\u00a0<\/p>\n<h2>Promoties en tekeningen in de winkel<\/h2>\n<p>Op de winkelvloer zullen de tovergroentjes voortaan \u2013 om ecologische redenen \u2013 vooral in bulk te vinden zijn. De \u201cmagische namen\u201d zullen dan voor de producten in kwestie staan. In de supermarkten zullen ook tekeningen hangen met de verhalen van de tovergroenten. Om kinderen te stimuleren om meer groentjes te eten, voorziet Delhaize nog posters waar op ze een sticker kunnen plakken elke keer ze een tovergroente eten. De tovergroente die centraal staat in het audioverhaal van de week krijgt om de ouders te stimuleren eveneens een promotie.<\/p>\n<p>\u00a0<\/p>\n<p>Het initiatief past in de huidige strategie &#8220;Mee met \u2018t leven&#8221; van de supermarktketen, die meldt dat slechts 5% van de Belgische bevolking de aanbevolen hoeveelheid van 550 gram groenten en fruit per dag zou eten. Bij kinderen blijken de cijfers nog lager te liggen: in de groep van 6 tot 17 jaar eet bijna geen enkel kind voldoende groenten en fruit.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delhaize brengt zijn tovergroentjes terug naar de winkels. Die groenten, met \u2018tovernamen\u2019 om kinderen te stimuleren ze te eten, worden nu gebruikt in wekelijkse audioverhalen rond de held Max op de planeet Vegetalia. \u00a0 Audioverhalen met bekende Belgen Courgettes worden weer trollenknotsen en wortelen vliegende raketten bij Delhaize. De actie met de \u2018tovergroentjes\u2019 een jaar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize maakt sprookjes met tovergroentjes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Delhaize brengt zijn &#039;tovergroentjes&#039; terug naar de winkels. Die groenten, met \u2018tovernamen\u2019, spelen nu een rol in wekelijkse verhalen rond de held Max.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/delhaize-raconte-des-histoires-de-legumes-magiques\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delhaize maakt sprookjes met tovergroentjes - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Delhaize brengt zijn &#039;tovergroentjes&#039; terug naar de winkels. 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