{"id":32983,"date":"2019-05-02T09:22:01","date_gmt":"2019-05-02T09:22:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/auchan-puts-21-store-locations-sale\/"},"modified":"2019-05-02T09:22:01","modified_gmt":"2019-05-02T09:22:01","slug":"auchan-puts-21-store-locations-sale","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/auchan-puts-21-store-locations-sale\/","title":{"rendered":"Auchan zet 21 winkelsites in de etalage"},"content":{"rendered":"<p>De groep <strong>Auchan <\/strong>beleeft moeilijke tijden. De Franse distributiereus moest begin maart nog een verlies van meer dan 1,1 miljard euro opbiechten en start nu met een grote reorganisatie.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>700 \u00e0 800 medewerkers in onzekerheid<\/h2>\n<p>Na <strong>Carrefour <\/strong>en <strong>Casino <\/strong>kondigt nu een derde Franse distributiereus, Auchan, een grote reorganisatie aan. De groep, die begin maart een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/bloedend-auchan-gaat-hypermarkten-reorganiseren\" target=\"_blank\" rel=\"noopener\">jaarverlies van meer dan 1,1 miljard euro<\/a> bekendmaakte (op een jaaromzet van zo\u2019n 40 miljard euro), startte toen een rentabiliteitsoefening op voor zijn 637 winkels en commerci\u00eble sites in Frankrijk. Een eerste resultaat daarvan is een lijst met 21 sites die verlieslatend zijn en waarvan de groep de verliezen niet langer kan of wil compenseren. Daarbij 13 supermarkten, vier Chronodrive-afhaalpunten, twee winkelcentra en een hypermarkt. De bewuste winkelsites tellen zo\u2019n 700 \u00e0 800 medewerkers.<\/p>\n<p>\u00a0<\/p>\n<p>Volgens retailspecialisten lag de focus van de Franse distributeurs te lang op het zo snel mogelijk laten groeien van het aantal vierkante meter verkoopoppervlakte. Een liedje dat maar kan blijven duren zolang de taart groter wordt. Maar nu de uitgaven in de Franse super- en hypermarkten niet langer stijgen, stoot dit model op zijn limieten. \u201cAuchan was een van de spelers die <a href=\"https:\/\/www.la-croix.com\/Economie\/Entreprises\/Fragilise-Auchan-met-vente-21-sites-France-2019-05-01-1201018988\" target=\"_blank\" rel=\"noopener\">het langst in de ontkenningsfase<\/a> is blijven zitten, maar heeft nu geen keuze meer\u201d, zegt retailspecialst Olivier Dauvers in de krant La\u00a0Croix.<\/p>\n<p>\u00a0<\/p>\n<h2>Meer buurtwinkels en zelfstandigen nodig<\/h2>\n<p>Dat Auchan niet tijdig het geweer van schouder heeft veranderd, blijkt uit de winkelportefeuille van de groep in zijn thuisland (nog altijd goed voor 35 procent van de omzet): de groep haalt nog altijd 80 procent van zijn omzet uit zijn hypermarkten. In dat segment kan Auchan nog amper op tegen het prijzenoffensief van grote concurrent <strong>Leclerc <\/strong>en de opkomst van onlinegiganten als <strong>Amazon<\/strong>. En de acties van de \u2018gele hesjes\u2019, die om de haverklap de toegang tot de grote winkelcentra blokkeren, hebben er de zaken alleen maar moeilijker op gemaakt: alleen al in november en december verloor Auchan 140 miljoen euro omzet.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDe winkelportefeuille van Auchan is niet meer aangepast aan de tijd\u201d, zegt de retailspecialist. Zo telt Auchan amper 350 kleinere buurtwinkels, een segment dat wel nog de wind in de zeilen heeft en bovendien grotere winstmarges genereert. Ter vergelijking: <strong>Intermarch\u00e9 <\/strong>heeft er intussen al 1.600. Daarnaast heeft Auchan, net als Carrefour trouwens, veel meer ge\u00efntegreerde winkels, terwijl groepen als Intermarch\u00e9, Leclerc en <strong>Syst\u00e8me U<\/strong> veel meer met zelfstandigen werken. En zelfstandigen reageren doorgaans sneller op wijzigende marktomstandigheden.<\/p>\n<p>\u00a0<\/p>\n<p>Topman Edgar Bonte, die sinds oktober het roer in handen heeft, blijft naar eigen zeggen geloven in de hypermarktformule, op voorwaarde dat die zich heruitvindt: meer focus op beleving (horeca, food corners e.d.) en meer shop-in-shops in samenwerking met de andere winkelketens van moedergroep Mulliez Holding, waaronder <strong>Decathlon, Leroy Merlin <\/strong>of <strong>Kiabi<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De groep Auchan beleeft moeilijke tijden. De Franse distributiereus moest begin maart nog een verlies van meer dan 1,1 miljard euro opbiechten en start nu met een grote reorganisatie. \u00a0 700 \u00e0 800 medewerkers in onzekerheid Na Carrefour en Casino kondigt nu een derde Franse distributiereus, Auchan, een grote reorganisatie aan. De groep, die begin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auchan zet 21 winkelsites in de etalage - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Na Carrefour en Casino kondigt nu een derde Franse distributiereus, Auchan, een grote reorganisatie aan op zijn thuismarkt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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