{"id":33098,"date":"2019-05-07T09:41:51","date_gmt":"2019-05-07T09:41:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/youtube-introduces-shopping\/"},"modified":"2019-05-07T09:41:51","modified_gmt":"2019-05-07T09:41:51","slug":"youtube-introduces-shopping","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/youtube-introduces-shopping\/","title":{"rendered":"YouTube wordt winkelcentrum"},"content":{"rendered":"<p>Google experimenteert met shopping-links onder video&#8217;s op zijn platform <strong>YouTube<\/strong>. De internetreus zoekt nieuwe inkomstenbronnen door de groeiende concurrentie van Amazon op de advertentiemarkt.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Google Express<\/h2>\n<p>Voorlopig <a href=\"https:\/\/www.engadget.com\/2019\/05\/03\/google-youtube-shopping-ads-ecommerce\/\" target=\"_blank\" rel=\"noopener\">gaat het nog om tests<\/a>. Onder bepaalde omstandigheden krijgen videokijkers onder de filmpjes productaanbevelingen te zien of aanbiedingen voor specifieke producten. Wie op de links klikt, komt rechtstreeks bij Google Express terecht en niet bij de adverteerder. Dat verkoopplatform is goed vergelijkbaar met Google Shopping bij ons: het groepeert 1300 handelaars en eist een <a href=\"https:\/\/www.emerce.nl\/nieuws\/google-nestelt-shopping-youtube\" target=\"_blank\" rel=\"noopener\">commissie van 12%<\/a> als de link tot een aankoop leidt.<\/p>\n<p>\u00a0<\/p>\n<p>Dat Google deze stap zet is niet verwonderlijk: het bedrijf krijgt af te rekenen met steeds meer concurrentie. Vooral Amazon is een serieuze bedreiging voor de zoekgigant. Google is in grote mate afhankelijk van reclame-inkomsten en van die markt pikt Amazon op jaarbasis al 10 miljard dollar (9 miljard euro) in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google experimenteert met shopping-links onder video&#8217;s op zijn platform YouTube. De internetreus zoekt nieuwe inkomstenbronnen door de groeiende concurrentie van Amazon op de advertentiemarkt. \u00a0 Google Express Voorlopig gaat het nog om tests. Onder bepaalde omstandigheden krijgen videokijkers onder de filmpjes productaanbevelingen te zien of aanbiedingen voor specifieke producten. Wie op de links klikt, komt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube wordt winkelcentrum - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Google experimenteert met het tonen van shopping-links onder YouTube video\u2019s. 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